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Planning application

25/01410/ADVT

Bow Bells House 1 Bread Street London EC4M 9BE

Awaiting decision City of London Advertisement Consent

Proposal

Installation and display of: (i) one internally illuminated projecting sign measuring 0.59m high by 0.59m wide and displayed 2.61m above ground level located on Bread Street. (ii) one internally illuminated projecting sign measuring 0.59m high by 0.59m wide and displayed 2.61m above ground level located on Watling Street. (iii) one retractable awning measuring 0.80m high by 7.81m wide and displayed 2.75m above ground level located on Watling Street.

As published by the council, reference 25/01410/ADVT

Timeline

Dates from the published record

  1. 14 Oct 2025

    Received by City of London

  2. 24 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with City of London for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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