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Planning application

26/00860/ADV

Shell Service Station Princess Elizabeth Way Cheltenham Gloucestershire GL51 7PA

Granted Cheltenham Advertisement

Proposal

Erection of one illuminated D6 advertisement display

As published by the council, reference 26/00860/ADV

Timeline

Dates from the published record

  1. 27 May 2026

    Received by Cheltenham

  2. 28 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 23 Jul 2026

    Decision issued: Grant

  4. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 20/00705/FUL Granted

    Shell Service Station Princess Elizabeth Way Cheltenham Gloucestershire GL51 7PA

    Conversion of existing car wash to provide an extension to the current sales building, 2 no. external chillers with 4 no. bollards for protection, new refuse area with 1 no. bollard for protection, new outdoor seating area with a disabled ramp leading to new rear entrance, existing openings in car wash building in-filled with glazing/block work. (Revised application to 18/01097/FUL)

    1 May 2020 4m away Full applications
  • 20/01561/DISCON Decided

    Shell Service Station Princess Elizabeth Way Cheltenham Gloucestershire GL51 7PA

    Discharge of condition 3 (construction management plan or construction method statement) on planning permission ref. 20/00705/FUL

    10 Sep 2020 11m away Conditions
  • 20/00902/FUL Granted

    18 Frank Brookes Road Cheltenham Gloucestershire GL51 0UW

    Installation of a log cabin in rear garden to use as a workshop

    9 Jun 2020 104m away Full applications
  • 22/02166/TPO Granted

    Blade Audi Princess Elizabeth Way Cheltenham Gloucestershire

    5x poplar trees, 7m in height reduced down by 50% to hedge height creating hedge row. Proposed replanting of silver birch in their place

    8 Dec 2022 130m away Trees
  • 19/02370/FUL Granted

    Currys Unit B Tewkesbury Road Cheltenham Gloucestershire GL51 9DU

    Proposal to construct a gabion basket retaining wall to stabilise the area of erosion/collapse to riverbank.

    28 Nov 2019 182m away Full applications
  • 20/01288/AMEND Decided

    Currys Unit B Tewkesbury Road Cheltenham Gloucestershire GL51 9DU

    Non material amendment to planning permission 19/02370/FUL, Change to the design of the retaining wall, to stepped geo grid structure faced the soil bags

    4 Aug 2020 182m away Amendments

In Cheltenham

  • 26/01044/ADV Granted

    B&Q Unit 3 Golden Valley Retail Park Hatherley Lane Cheltenham Gloucestershire GL51 6TA

    Fret cut aluminium panelling framing of an existing flexface sign. (Retrospective)

    30 Jun 2026 Advertising
  • 26/00254/ADV Granted

    Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA

    Erection of illuminated and non illuminated signs to the exterior of the building and redecoration of the exterior walls.

    13 Feb 2026 Advertising
  • 26/00872/ADV Refused

    Montpellier Mini Market 101 Montpellier Street Cheltenham Gloucestershire GL50 1RS

    Proposed fascia sign and hanging sign

    29 May 2026 Advertising
  • 26/00532/ADV Withdrawn

    Cheltenham General Hospital Sandford Road Cheltenham Gloucestershire GL53 7AN

    Installtion of 2no. building mounted illuminated signs.

    27 Mar 2026 Advertising
  • 26/01126/ADV Status unknown

    The Clarks Shop 191 High Street Cheltenham Gloucestershire GL50 1DE

    New signage to include new internally illuminated fascia signage, 2no. internally illuminated projecting signs, 1no ATM surround and window graphics.

    14 Jul 2026 Advertising