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Planning application

1 Clarence Street Cheltenham Gloucestershire GL50 3JL

Granted Cheltenham 26/00305/ADV Advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

2No. Brass effect beveled halo warm white illuminated signage reading "Superdry and Co". 1No. Internally warm white Illuminated blade sign. 3No. Painted stencil artwork crests.

As published by the council, reference 26/00305/ADV

Application record

Reference
26/00305/ADV
Type
Advertisement
Status
Permitted
Decision
Grant
Received
23 Feb 2026
Validated
2 Mar 2026
Decided
29 Apr 2026
Ward
Lansdown
Decision by
Delegated Decision
Postcode
GL50 3JL

Site history

Applications at this address on the Cheltenham register

This site has had 3 applications since 2026: 3 approved, 0 refused.

  • 26/00303/FUL Granted

    1 Clarence Street Cheltenham Gloucestershire GL50 3JL

    Remove existing illuminated signage, add architrave framed moulding to shopfront fascia and paint shopfront in RAL 5011 "Steel Blue". Add 3No. painted stencil crest logos and 2No. internally illuminated signs. Install 8No. internally illuminated bulkhead lights to shopfront fascia.

    Decided 29 Apr 2026 Full applications
  • 26/00303/LBC Granted

    1 Clarence Street Cheltenham Gloucestershire GL50 3JL

    Remove existing illuminated signage, add architrave framed moulding to shopfront fascia and paint shopfront in RAL 5011 "Steel Blue". Add 3No. painted stencil crest logos and 2No. internally illuminated signs. Install 8No. internally illuminated bulkhead lights to shopfront fascia.

    Decided 29 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 23 Feb 2026

    Received by Cheltenham

  2. 2 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 29 Apr 2026

    Decision issued: Grant

  4. 27 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

  • Officer report Report · 29 Apr 2026
  • Decision notice Decision Notice · 29 Apr 2026
  • Gcc highways response Consultee Comment · 17 Mar 2026
  • Application form Application Form · 23 Feb 2026
  • Site location plan Approved Drawing · 23 Feb 2026
  • Fascia signage details Approved Drawing · 23 Feb 2026
  • Projecting sign details Approved Drawing · 23 Feb 2026
  • Proposed shopfront visual Drawing · 23 Feb 2026
  • Existing and proposed elevations and signage details Approved Drawing · 23 Feb 2026
  • Photos of existing shopfront Drawing · 23 Feb 2026

Trade members open them from here.

Open the documents

What this grant of permission means

Cheltenham granted permission on 29 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 1 Clarence Street Cheltenham Gloucestershire GL50 3JL

    26/00303/FUL Submitted 23 Feb 2026 0m away

    Remove existing illuminated signage, add architrave framed moulding to shopfront fascia and paint shopfront in RAL 5011 "Steel Blue". Add 3No. painted stencil crest logos and 2No. internally illuminated signs. Install 8No. internally illuminated bulkhead lights to shopfront fascia.

    Granted Full applications Windows or glazing 9 docs
  • 1 Clarence Street Cheltenham Gloucestershire GL50 3JL

    26/00303/LBC Submitted 23 Feb 2026 0m away

    Remove existing illuminated signage, add architrave framed moulding to shopfront fascia and paint shopfront in RAL 5011 "Steel Blue". Add 3No. painted stencil crest logos and 2No. internally illuminated signs. Install 8No. internally illuminated bulkhead lights to shopfront fascia.

    Granted Heritage and listed buildings Windows or glazing 9 docs
  • Cobblers Corner 202 High Street Cheltenham Gloucestershire GL50 3HD

    26/00266/DISCON Submitted 16 Feb 2026 14m away

    97% historically approved · decision due ~12 Nov

    Discharge of condition 3 (a. glazing to corner, b. external door, c. internal doors and architraves, d. secondary glazing to existing windows, e. internal security shutters and associated mechanism, f. window films, g. solar panels and h. vents and flues) of granted listed building consent ref. 23/00685/LBC.

    Awaiting decision Windows or glazing
  • Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA

    26/00254/ADV Submitted 13 Feb 2026 14m away

    Erection of illuminated and non illuminated signs to the exterior of the building and redecoration of the exterior walls.

    Granted Advertising 19 docs
  • Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA

    26/00254/LBC Submitted 13 Feb 2026 14m away

    Erection of illuminated and non illuminated signs to exerior of the building.

    Granted Heritage and listed buildings 20 docs
  • Crabtree And Evelyn 200 High Street Cheltenham Gloucestershire GL50 3HD

    20/00292/LBC Submitted 17 Feb 2020 20m away

    Replace the bespoke surround with a video surround

    Refused Heritage and listed buildings 11 docs

In Cheltenham

  • 26/00243/ADV Awaiting decision

    Norfolk House 8 Well Walk Cheltenham Gloucestershire GL50 3JX

    External logo signage at the ground floor of Norfolk House.

    12 Feb 2026 Advertising
  • 26/01434/ADV Awaiting decision

    174 High Street Cheltenham Gloucestershire GL50 1EP

    Display of 1no. new externally illuminated projecting hanging sign and 1no. new internally illuminated fascia sign. Display of 1no. sign above external ATMs. Display of 1no. new LED screen in the shopfront window and application of vinyl window graphics.

    8 Sep 2026 Advertising
  • 26/00614/ADV Granted

    Buildbase Ltd Chosen View Road Cheltenham Gloucestershire GL51 9LT

    Erection of 7 no. signs on building elevations and 2 no. signs on boundary fence.

    15 Apr 2026 Advertising
  • 26/01077/ADV Granted

    Supafoot Ltd Unit 10 The Courtyard Montpellier Street Cheltenham Gloucestershire GL50 1SR

    Installation of a replacement non-illuminated fascia sign.

    6 Jul 2026 Advertising
  • 26/01241/ADV Awaiting decision

    Morrisons Petrol Filling Station Caernarvon Road Cheltenham Gloucestershire GL51 3BW

    Erection of 1 no. digital D6 small format advertisement display.

    4 Aug 2026 Advertising