Planning application
26/00305/ADV
1 Clarence Street Cheltenham Gloucestershire GL50 3JL
Proposal
2No. Brass effect beveled halo warm white illuminated signage reading "Superdry and Co". 1No. Internally warm white Illuminated blade sign. 3No. Painted stencil artwork crests.
As published by the council, reference 26/00305/ADV
Timeline
Dates from the published record
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23 Feb 2026
Received by Cheltenham
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2 Mar 2026
Validated
Checked as complete and ready for consideration.
-
29 Apr 2026
Decision issued: Grant
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27 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00303/FUL Granted
1 Clarence Street Cheltenham Gloucestershire GL50 3JL
Remove existing illuminated signage, add architrave framed moulding to shopfront fascia and paint shopfront in RAL 5011 "Steel Blue". Add 3No. painted stencil crest logos and 2No. internally illuminated signs. Install 8No. internally illuminated bulkhead lights to shopfront fascia.
-
26/00303/LBC Granted
1 Clarence Street Cheltenham Gloucestershire GL50 3JL
Remove existing illuminated signage, add architrave framed moulding to shopfront fascia and paint shopfront in RAL 5011 "Steel Blue". Add 3No. painted stencil crest logos and 2No. internally illuminated signs. Install 8No. internally illuminated bulkhead lights to shopfront fascia.
-
26/00254/ADV Granted
Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA
Erection of illuminated and non illuminated signs to the exterior of the building and redecoration of the exterior walls.
-
26/00254/LBC Granted
Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA
Erection of illuminated and non illuminated signs to exerior of the building.
-
20/00292/LBC Refused
Crabtree And Evelyn 200 High Street Cheltenham Gloucestershire GL50 3HD
Replace the bespoke surround with a video surround
-
20/00292/ADV Refused
Crabtree And Evelyn 200 High Street Cheltenham Gloucestershire GL50 3HD
Digital LED screen with the capability to run full motion and static adverts. Located at eye level above the ATM screen
Other advertising applications
In Cheltenham
-
26/01044/ADV Granted
B&Q Unit 3 Golden Valley Retail Park Hatherley Lane Cheltenham Gloucestershire GL51 6TA
Fret cut aluminium panelling framing of an existing flexface sign. (Retrospective)
-
26/00860/ADV Granted
Shell Service Station Princess Elizabeth Way Cheltenham Gloucestershire GL51 7PA
Erection of one illuminated D6 advertisement display
-
26/00254/ADV Granted
Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA
Erection of illuminated and non illuminated signs to the exterior of the building and redecoration of the exterior walls.
-
26/00872/ADV Refused
Montpellier Mini Market 101 Montpellier Street Cheltenham Gloucestershire GL50 1RS
Proposed fascia sign and hanging sign
-
26/00532/ADV Withdrawn
Cheltenham General Hospital Sandford Road Cheltenham Gloucestershire GL53 7AN
Installtion of 2no. building mounted illuminated signs.