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Planning application

24/01624/ADV

Belgrave House Imperial Square Cheltenham Gloucestershire GL50 1QB

Granted Cheltenham Advertisement

Proposal

Circular freestanding, double sided, internally illuminated sign to replace existing. Individual, halo-illuminated, pegged off letters situated to the front of the property. The wording 'Belgrave House' hand painted underneath. Non-illuminated hand painted logo and lettering to the side elevation.

As published by the council, reference 24/01624/ADV

Timeline

Dates from the published record

  1. 1 Oct 2024

    Received by Cheltenham

  2. 2 Oct 2024

    Validated

    Checked as complete and ready for consideration.

  3. 31 Oct 2024

    Decision issued: Grant

  4. 1 Aug 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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