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Planning application

24/00353/ADV

Harry Cook 23 Montpellier Walk Cheltenham Gloucestershire GL50 1SD

Refused Cheltenham Advertisement

Proposal

Installation of replacement signs to include, 1no. double sided projecting pictoral sign, 2no. sets of individual brass house name letters and 4no. window graphics.

As published by the council, reference 24/00353/ADV

Timeline

Dates from the published record

  1. 29 Feb 2024

    Received by Cheltenham

  2. 1 Mar 2024

    Validated

    Checked as complete and ready for consideration.

  3. 13 Nov 2024

    Decision issued: Refuse

  4. 1 Aug 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 24/00353/LBC Refused

    Harry Cook 23 Montpellier Walk Cheltenham Gloucestershire GL50 1SD

    Installation of replacement signs to include, 1no. double sided projecting pictoral sign, 2no. sets of individual brass house name letters and 4no. window graphics.

    4 Mar 2024 0m away Heritage and listed buildings
  • 22/02237/LBC Granted

    All Bar One 18 Montpellier Walk Cheltenham Gloucestershire GL50 1SD

    Repairs to existing original stonework

    22 Dec 2022 30m away Heritage and listed buildings
  • 19/01069/ADV Granted

    6 Rotunda Terrace Montpellier Street Cheltenham Gloucestershire GL50 1SW

    Proposed awning

    29 May 2019 36m away Advertising
  • 19/01069/LBC Granted

    6 Rotunda Terrace Montpellier Street Cheltenham Gloucestershire GL50 1SW

    Proposed awning

    29 May 2019 36m away Heritage and listed buildings
  • 21/01472/LBC Granted

    3 Rotunda Terrace Montpellier Street Cheltenham Gloucestershire GL50 1SW

    Replacement roof covering and installation of an automatically opening smoke vent (Aov)

    22 Jun 2021 40m away Heritage and listed buildings
  • 25/01863/DISCON Decided

    1 Bayshill Lodge Montpellier Street Cheltenham Gloucestershire GL50 1SY

    Discharge of condition 3 (door details) of permission 25/00578/LBC.

    20 Nov 2025 46m away Conditions

In Cheltenham

  • 26/01044/ADV Granted

    B&Q Unit 3 Golden Valley Retail Park Hatherley Lane Cheltenham Gloucestershire GL51 6TA

    Fret cut aluminium panelling framing of an existing flexface sign. (Retrospective)

    30 Jun 2026 Advertising
  • 26/00860/ADV Granted

    Shell Service Station Princess Elizabeth Way Cheltenham Gloucestershire GL51 7PA

    Erection of one illuminated D6 advertisement display

    27 May 2026 Advertising
  • 26/00254/ADV Granted

    Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA

    Erection of illuminated and non illuminated signs to the exterior of the building and redecoration of the exterior walls.

    13 Feb 2026 Advertising
  • 26/00872/ADV Refused

    Montpellier Mini Market 101 Montpellier Street Cheltenham Gloucestershire GL50 1RS

    Proposed fascia sign and hanging sign

    29 May 2026 Advertising
  • 26/00532/ADV Withdrawn

    Cheltenham General Hospital Sandford Road Cheltenham Gloucestershire GL53 7AN

    Installtion of 2no. building mounted illuminated signs.

    27 Mar 2026 Advertising