20/01442/ADV

1. 26 Aug 2020

   Received by Cheltenham

2. 27 Aug 2020

   Validated

   Checked as complete and ready for consideration.

3. 22 Oct 2020

   Decision issued: Refuse

4. 1 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 26/00072/AMEND Decided

  456 High Street Cheltenham Gloucestershire GL50 3JA

  Non material amendment to planning permission 25/01872/FUL, seeking to reposition the garage door.

  19 Jan 2026 19m away Amendments
• 25/01872/FUL Granted

  456 High Street Cheltenham Gloucestershire GL50 3JA

  Change of use from Industrial / Commercial unit to hand carwash and valeting centre.

  21 Nov 2025 19m away Full applications
• 26/00368/FUL Granted

  Flat 5 444 High Street Cheltenham Gloucestershire GL50 3JA

  Replacement of four single glazed timber windows with upvc double glazing (Retrospective).

  3 Mar 2026 24m away Full applications
• 25/01905/FUL Refused

  Flat 5 444 High Street Cheltenham Gloucestershire GL50 3JA

  Replacement of four single glazed timber windows with upvc double glazing (Retrospective).

  27 Nov 2025 24m away Full applications
• 20/00059/FUL Granted

  449 High Street Cheltenham Gloucestershire GL50 3HX

  Alterations to first floor to provide 5no. self-contained flats (inclusive of one retained flat) at 449 - 451 High Street

  13 Jan 2020 32m away Full applications
• 23/00402/CACN Granted

  410 High Street Cheltenham Gloucestershire GL50 3JA

  To fell the sycamore tree located in backyard garden.

  9 Mar 2023 82m away Heritage and listed buildings

• 26/01044/ADV Granted

  B&Q Unit 3 Golden Valley Retail Park Hatherley Lane Cheltenham Gloucestershire GL51 6TA

  Fret cut aluminium panelling framing of an existing flexface sign. (Retrospective)

  30 Jun 2026 Advertising
• 26/00860/ADV Granted

  Shell Service Station Princess Elizabeth Way Cheltenham Gloucestershire GL51 7PA

  Erection of one illuminated D6 advertisement display

  27 May 2026 Advertising
• 26/00254/ADV Granted

  Two Pigs Church Street Cheltenham Gloucestershire GL50 3HA

  Erection of illuminated and non illuminated signs to the exterior of the building and redecoration of the exterior walls.

  13 Feb 2026 Advertising
• 26/00872/ADV Refused

  Montpellier Mini Market 101 Montpellier Street Cheltenham Gloucestershire GL50 1RS

  Proposed fascia sign and hanging sign

  29 May 2026 Advertising
• 26/00532/ADV Withdrawn

  Cheltenham General Hospital Sandford Road Cheltenham Gloucestershire GL53 7AN

  Installtion of 2no. building mounted illuminated signs.

  27 Mar 2026 Advertising