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Planning application

26/00659/ADV

Unit 5 Riverside Retail Park Victoria Road Chelmsford CM1 1AN

Awaiting decision Chelmsford Advertising

Proposal

Installation of internally illuminated flex face box, glazing face applied digitally printed vinyls, wall mounted deliveries and donations panel and totem face applied digitally printed vinyls.

As published by the council, reference 26/00659/ADV

Timeline

Dates from the published record

  1. 10 Jun 2026

    Received by Chelmsford

  2. 23 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Chelmsford for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 20/00156/FUL Granted

    Matalan Unit 4 Riverside Retail Park 36 Victoria Road Chelmsford CM1 1AN

    Proposed refresh works to Matalan shopfront consisting new glazed bi-parting entrance doors and sides lights, the installation of 2 no. fixed glazed panels to form window beds.

    3 Feb 2020 27m away Full applications
  • 20/00577/CLEUD Granted

    Units 1B, 1C, 2, 3, 3A & 4 & Riverside Retail Park 33 - 39 Victoria Road Chelmsford

    The floorspace subject to the application can be used for any retail purpose within Use Class A1.

    15 Apr 2020 59m away Amendments
  • 22/02118/ADV Granted

    Unit 1AA Riverside Retail Park 33A Victoria Road Chelmsford

    Installation of illuminated and non-illuminated signage on existing building and 2x totem advertisements on existing signs to southern highway boundary.

    28 Nov 2022 162m away Advertising
  • 22/02118/NMAT/1 Granted

    Unit 1AA Riverside Retail Park 33A Victoria Road Chelmsford

    Non-material amendment to planning permission - 22/02118/ADV (Installation of illuminated and non-illuminated signage on existing building and 2x totem advertisements on existing signs to southern highway boundary) Additional sign to be installed to the building front elevation. Furthermore, the design of the signs previously shown have been altered to suit comments received internally from Store development

    3 Feb 2023 162m away Advertising
  • 19/01529/FUL Granted

    17 Riverside Chelmsford Essex CM2 6LL

    Two storey side extension, with juliette balcony to rear. New lantern light over existing rear extension.

    5 Sep 2019 209m away Full applications
  • 22/02192/CUPAMA Granted

    10 - 13 Hoffmanns Way Chelmsford Essex CM1 1GU

    Determination as to whether the prior approval of the local planning authority is required for the proposed change of use from commercial office space (class e) to 11 residential apartments (class c3).

    2 Dec 2022 217m away

In Chelmsford

  • 26/00699/ADV Granted

    Storage King Brook Street Chelmsford CM1 1UQ

    Erection of 2no. internally illuminated freestanding totem signs at self storage unit

    28 May 2026 Advertising
  • 26/00694/ADV Awaiting decision

    The Anchor Runsell Green Danbury Chelmsford Essex CM3 4QZ

    Installation of replacement signs to include 1x new pictorial panel and 2x directional panels fitted to existing post, 2x sets of individual house name letters, 1x menu case, 1x door plaque, 1x welcome panel, 1x post mounted directional sign.

    21 Jul 2026 Advertising
  • 26/00968/ADV Awaiting decision

    BT Global Hub Sign At Backnang Square Chelmsford Essex

    Installation of 1No. BT Street Hub Unit and associated illuminated advertisement panels on either side of the unit

    15 Jul 2026 Advertising
  • 24/01707/DOC/5 Awaiting decision

    Falcon Bowling And Social Club Channels Drive Broomfield Chelmsford CM3 3FB

    Condition 7 - Breeam Condition 11 - Details of External Signage

    14 Jul 2026 Advertising
  • 26/00876/ADV Awaiting decision

    Barclays 40 - 41 High Street Chelmsford CM1 1BE

    x2 ATM Surround Collars.

    9 Jul 2026 Advertising