Planning application
26/00659/ADV
Unit 5 Riverside Retail Park Victoria Road Chelmsford CM1 1AN
Proposal
Installation of internally illuminated flex face box, glazing face applied digitally printed vinyls, wall mounted deliveries and donations panel and totem face applied digitally printed vinyls.
As published by the council, reference 26/00659/ADV
Timeline
Dates from the published record
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10 Jun 2026
Received by Chelmsford
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23 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Chelmsford for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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20/00156/FUL Granted
Matalan Unit 4 Riverside Retail Park 36 Victoria Road Chelmsford CM1 1AN
Proposed refresh works to Matalan shopfront consisting new glazed bi-parting entrance doors and sides lights, the installation of 2 no. fixed glazed panels to form window beds.
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20/00577/CLEUD Granted
Units 1B, 1C, 2, 3, 3A & 4 & Riverside Retail Park 33 - 39 Victoria Road Chelmsford
The floorspace subject to the application can be used for any retail purpose within Use Class A1.
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22/02118/ADV Granted
Unit 1AA Riverside Retail Park 33A Victoria Road Chelmsford
Installation of illuminated and non-illuminated signage on existing building and 2x totem advertisements on existing signs to southern highway boundary.
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22/02118/NMAT/1 Granted
Unit 1AA Riverside Retail Park 33A Victoria Road Chelmsford
Non-material amendment to planning permission - 22/02118/ADV (Installation of illuminated and non-illuminated signage on existing building and 2x totem advertisements on existing signs to southern highway boundary) Additional sign to be installed to the building front elevation. Furthermore, the design of the signs previously shown have been altered to suit comments received internally from Store development
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19/01529/FUL Granted
17 Riverside Chelmsford Essex CM2 6LL
Two storey side extension, with juliette balcony to rear. New lantern light over existing rear extension.
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22/02192/CUPAMA Granted
10 - 13 Hoffmanns Way Chelmsford Essex CM1 1GU
Determination as to whether the prior approval of the local planning authority is required for the proposed change of use from commercial office space (class e) to 11 residential apartments (class c3).
Other advertising applications
In Chelmsford
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26/00699/ADV Granted
Storage King Brook Street Chelmsford CM1 1UQ
Erection of 2no. internally illuminated freestanding totem signs at self storage unit
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26/00694/ADV Awaiting decision
The Anchor Runsell Green Danbury Chelmsford Essex CM3 4QZ
Installation of replacement signs to include 1x new pictorial panel and 2x directional panels fitted to existing post, 2x sets of individual house name letters, 1x menu case, 1x door plaque, 1x welcome panel, 1x post mounted directional sign.
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26/00968/ADV Awaiting decision
BT Global Hub Sign At Backnang Square Chelmsford Essex
Installation of 1No. BT Street Hub Unit and associated illuminated advertisement panels on either side of the unit
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24/01707/DOC/5 Awaiting decision
Falcon Bowling And Social Club Channels Drive Broomfield Chelmsford CM3 3FB
Condition 7 - Breeam Condition 11 - Details of External Signage
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26/00876/ADV Awaiting decision
Barclays 40 - 41 High Street Chelmsford CM1 1BE
x2 ATM Surround Collars.