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Planning application

22/02118/ADV

Unit 1AA Riverside Retail Park 33A Victoria Road Chelmsford

Granted Chelmsford Advertising

Proposal

Installation of illuminated and non-illuminated signage on existing building and 2x totem advertisements on existing signs to southern highway boundary.

As published by the council, reference 22/02118/ADV

Timeline

Dates from the published record

  1. 28 Nov 2022

    Received by Chelmsford

  2. 25 Jan 2023

    Decision issued: Permitted

  3. 23 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 22/02118/NMAT/1 Granted

    Unit 1AA Riverside Retail Park 33A Victoria Road Chelmsford

    Non-material amendment to planning permission - 22/02118/ADV (Installation of illuminated and non-illuminated signage on existing building and 2x totem advertisements on existing signs to southern highway boundary) Additional sign to be installed to the building front elevation. Furthermore, the design of the signs previously shown have been altered to suit comments received internally from Store development

    3 Feb 2023 0m away Advertising
  • 22/05232/TPO Granted

    The Granary Car Park Victoria Road Chelmsford Essex CM2 6LH

    T1 - Sycamore (T23 on map) - Remove epicormic shorts at base only - Reason: To improve appearance and prevent shoots from becoming established and failing in future; T2 - Oak - (T16 on map)- Crown reduce by up to 1.5m to contain size and proximity to neighbouring trees and proposed development area; T1 - Oak - (T15 on map) - Crown reduce by up to 1.5m - Reason: To contain size and proximity to neighbouring trees and proposed development area

    27 Nov 2022 130m away Trees
  • 20/00577/CLEUD Granted

    Units 1B, 1C, 2, 3, 3A & 4 & Riverside Retail Park 33 - 39 Victoria Road Chelmsford

    The floorspace subject to the application can be used for any retail purpose within Use Class A1.

    15 Apr 2020 136m away Amendments
  • 20/00156/FUL Granted

    Matalan Unit 4 Riverside Retail Park 36 Victoria Road Chelmsford CM1 1AN

    Proposed refresh works to Matalan shopfront consisting new glazed bi-parting entrance doors and sides lights, the installation of 2 no. fixed glazed panels to form window beds.

    3 Feb 2020 149m away Full applications
  • 19/01529/FUL Granted

    17 Riverside Chelmsford Essex CM2 6LL

    Two storey side extension, with juliette balcony to rear. New lantern light over existing rear extension.

    5 Sep 2019 154m away Full applications
  • 26/00659/ADV Awaiting decision

    Unit 5 Riverside Retail Park Victoria Road Chelmsford CM1 1AN

    Installation of internally illuminated flex face box, glazing face applied digitally printed vinyls, wall mounted deliveries and donations panel and totem face applied digitally printed vinyls.

    10 Jun 2026 162m away Advertising

In Chelmsford

  • 26/00699/ADV Granted

    Storage King Brook Street Chelmsford CM1 1UQ

    Erection of 2no. internally illuminated freestanding totem signs at self storage unit

    28 May 2026 Advertising
  • 26/00694/ADV Awaiting decision

    The Anchor Runsell Green Danbury Chelmsford Essex CM3 4QZ

    Installation of replacement signs to include 1x new pictorial panel and 2x directional panels fitted to existing post, 2x sets of individual house name letters, 1x menu case, 1x door plaque, 1x welcome panel, 1x post mounted directional sign.

    21 Jul 2026 Advertising
  • 26/00968/ADV Awaiting decision

    BT Global Hub Sign At Backnang Square Chelmsford Essex

    Installation of 1No. BT Street Hub Unit and associated illuminated advertisement panels on either side of the unit

    15 Jul 2026 Advertising
  • 24/01707/DOC/5 Awaiting decision

    Falcon Bowling And Social Club Channels Drive Broomfield Chelmsford CM3 3FB

    Condition 7 - Breeam Condition 11 - Details of External Signage

    14 Jul 2026 Advertising
  • 26/00876/ADV Awaiting decision

    Barclays 40 - 41 High Street Chelmsford CM1 1BE

    x2 ATM Surround Collars.

    9 Jul 2026 Advertising