Planning application
2026/2809/A
Whittington House 19-30 Alfred Place London WC1E 7EA
Proposal
Temporary display until 1st November 2027 of non-illuminated hoardings comprising 6no. panels arranged across 2no. elevations (3no. panels each) fronting Alfred Place.
As published by the council, reference 2026/2809/A
Timeline
Dates from the published record
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6 Jul 2026
Received by Camden
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10 Jul 2026
Validated
Checked as complete and ready for consideration.
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24 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Camden for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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2012/5108/P Withdrawn
Whittington House 19 - 30 Alfred Place London WC1E 7EA
Change of use of ground floor from wholesale furniture shop (Sui Generis) to offices (Class B1a).
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2017/1869/P Granted
Whittington House 19-30 Alfred Place London WC1E 7EA
Creation of 2 additiional window openings to western elevation at 7th floor level.
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2011/2242/P Refused
Whittington House 19-30 Alfred Place London WC1E 7EA
Change of use of ground floor from wholesale furniture shop (Sui Generis) to offices (Class B1a).
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2018/5137/P Granted
Whittington House 19-30 Alfred Place London WC1E 7EA
Installation of 9 x additional air conditioning condenser units (total of 24 units on site) with associated screening at first floor roof level
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2014/4199/P Withdrawn
Whittington House 19 - 30 Alfred Place London WC1E 7EA
Change of use of seventh floor from plant facility to office (B1) and erection of eighth floor extension to provide additional office accommodation including terrace.
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2026/1070/P Granted
19-30 Whittington House Alfred Place London WC1E 7EA
Details of typical facade junctions, new roof extension, cladding and façade treatment/louvres, facing materials; and gates, railings, doors and louvres, required by condition 4 of planning permission 2025/3038/P dated 4/02/2026 as amended by 2026/2036/P dated 9/06/2026 (for: Erection of a rooftop pavilion at eighth floor level with associated terrace and extension of the existing core to provide access to the new eighth floor, new plant at roof level, new external riser to the rear elevations, together with external alterations at ground level to the Alfred Place and Chenies Street elevations and a new terrace to the rear at first floor level).
Other advertising applications
In Camden
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2026/3257/A Awaiting decision
52 Neal Street London WC2H 9PA
Display of 1 x non-illuminated fascia sign, 1 x non-illuminated replacement projecting sign, and printed advertisement on awnings.
-
2026/3172/A Awaiting decision
19 Earlham Street London WC2H 9LL
Display of an externally illuminated fascia sign and non-illuminated hanging sign to shopfront.
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2026/3234/A Awaiting decision
Unit 1198 Coal Drops Yard London N1C 4DQ
Display of 1 no. internally illuminated fascia sign and 1 no. non-illuminated hanging sign
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2026/3161/A Awaiting decision
48 Monmouth Street London WC2H 9EP
Display of 1 x non-illuminated fascia sign and 1 x non-illuminated replacement projecting sign.
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2026/2343/A Granted
10 Leather Lane London EC1N 7SS
Display of 1 x internally illuminated (lettering only) fascia sign and 1 x internally illuminated (lettering/logo only) projecting sign.