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Planning application

2026/2809/A

Whittington House 19-30 Alfred Place London WC1E 7EA

Awaiting decision Camden Advertisement Consent

Proposal

Temporary display until 1st November 2027 of non-illuminated hoardings comprising 6no. panels arranged across 2no. elevations (3no. panels each) fronting Alfred Place.

As published by the council, reference 2026/2809/A

Timeline

Dates from the published record

  1. 6 Jul 2026

    Received by Camden

  2. 10 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Camden for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2012/5108/P Withdrawn

    Whittington House 19 - 30 Alfred Place London WC1E 7EA

    Change of use of ground floor from wholesale furniture shop (Sui Generis) to offices (Class B1a).

    13 Dec 2012 0m away Full applications
  • 2017/1869/P Granted

    Whittington House 19-30 Alfred Place London WC1E 7EA

    Creation of 2 additiional window openings to western elevation at 7th floor level.

    18 May 2017 0m away Full applications
  • 2011/2242/P Refused

    Whittington House 19-30 Alfred Place London WC1E 7EA

    Change of use of ground floor from wholesale furniture shop (Sui Generis) to offices (Class B1a).

    18 Aug 2011 0m away Full applications
  • 2018/5137/P Granted

    Whittington House 19-30 Alfred Place London WC1E 7EA

    Installation of 9 x additional air conditioning condenser units (total of 24 units on site) with associated screening at first floor roof level

    7 Feb 2019 0m away Full applications
  • 2014/4199/P Withdrawn

    Whittington House 19 - 30 Alfred Place London WC1E 7EA

    Change of use of seventh floor from plant facility to office (B1) and erection of eighth floor extension to provide additional office accommodation including terrace.

    27 Nov 2015 0m away Full applications
  • 2026/1070/P Granted

    19-30 Whittington House Alfred Place London WC1E 7EA

    Details of typical facade junctions, new roof extension, cladding and façade treatment/louvres, facing materials; and gates, railings, doors and louvres, required by condition 4 of planning permission 2025/3038/P dated 4/02/2026 as amended by 2026/2036/P dated 9/06/2026 (for: Erection of a rooftop pavilion at eighth floor level with associated terrace and extension of the existing core to provide access to the new eighth floor, new plant at roof level, new external riser to the rear elevations, together with external alterations at ground level to the Alfred Place and Chenies Street elevations and a new terrace to the rear at first floor level).

    17 Mar 2026 0m away Full applications

In Camden

  • 2026/3257/A Awaiting decision

    52 Neal Street London WC2H 9PA

    Display of 1 x non-illuminated fascia sign, 1 x non-illuminated replacement projecting sign, and printed advertisement on awnings.

    29 Jul 2026 Advertising
  • 2026/3172/A Awaiting decision

    19 Earlham Street London WC2H 9LL

    Display of an externally illuminated fascia sign and non-illuminated hanging sign to shopfront.

    28 Jul 2026 Advertising
  • 2026/3234/A Awaiting decision

    Unit 1198 Coal Drops Yard London N1C 4DQ

    Display of 1 no. internally illuminated fascia sign and 1 no. non-illuminated hanging sign

    28 Jul 2026 Advertising
  • 2026/3161/A Awaiting decision

    48 Monmouth Street London WC2H 9EP

    Display of 1 x non-illuminated fascia sign and 1 x non-illuminated replacement projecting sign.

    27 Jul 2026 Advertising
  • 2026/2343/A Granted

    10 Leather Lane London EC1N 7SS

    Display of 1 x internally illuminated (lettering only) fascia sign and 1 x internally illuminated (lettering/logo only) projecting sign.

    19 Jun 2026 Advertising