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Planning application

50-60 Southampton Row London WC1B 4AR

Granted Camden 2025/5794/A Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of internally illuminated fascia sign and internally illuminated projecting sign on the Southampton Row facade of the hotel.

As published by the council, reference 2025/5794/A

Application record

Reference
2025/5794/A
Type
Advertisement Consent
Status
Final Decision
Decision
Granted
Received
19 Nov 2025
Validated
21 Dec 2025
Decided
14 Jan 2026
Ward
Holborn and Covent Garden
Decision by
Delegated
Postcode
WC1B 4AR

Site history

Applications at this address on the Camden register

This site has had 11 applications since 2019: 9 approved, 0 refused.

  • 2025/5230/P Granted

    50-60 Southampton Row London WC1B 4AR

    Installation of external canopy at ground floor level on the Southampton Row facade of the hotel

    Decided 14 Jan 2026 Full applications
  • 2022/3050/A Granted

    50-60 Southampton Row London WC1B 4AR

    Display of 1 internally illuminated sign above ground floor entrance at the corner of Southampton Row and Theobald's Road. (Retrospective)

    Decided 21 Mar 2023
  • 2022/2477/P Withdrawn

    50-60 Southampton Row London WC1B 4AR

    Installation of steel frames with artificial foliage and replacement paving to ground floor entrance at corner of Southampton Row and Theobald's Road.

    Decided 19 Oct 2022 Full applications
  • 2020/5645/P Granted

    50-60 Southampton Row London WC1B 4AR

    Erection of roof pergola with ancillary facilities and new lift access on existing roof terrace at level 10.

    Decided 26 May 2021 Full applications
  • 2020/5035/P Granted

    50 - 60 Southampton Row London WC1B 4AR

    Artwork installation on Southampton Row elevation

    Decided 5 Jan 2021 Full applications
  • 2020/0074/P Withdrawn

    50-60 Southampton Row London WC1B 4AR

    Display of mural artwork onto part of the existing Southampton Row external façade from ground to roof level.

    Decided 8 Apr 2020 Full applications
  • 2019/6297/A Granted

    50-60 Southampton Row London WC1B 4AR

    Display of 2x internally illuminated vertical signs to Theobalds Road and Old Gloucester Street elevations, 1x halo illuminated fascia sign and 2x internally illuminated fascia signs to Theobalds Road elevation, 1x internally illuminated sign to under croft of rear entrance of existing hotel.

    Decided 6 Mar 2020
  • 2019/4353/P Granted

    50-60 Southampton Row London WC1B 4AR

    Erection of a single storey rear extension. Reconfiguration of first floor to provide 12 new hotel rooms (C1).

    Decided 24 Dec 2019 Full applications
  • 2019/2725/P Granted

    50-60 Southampton Row London WC1B 4AR

    Replacement cladding to all elevations

    Decided 3 Apr 2020 Full applications
  • 2019/1074/A Granted

    50-60 Southampton Row London WC1B 4AR

    Display of 2 x internally illuminated banner sign between 1st and 4th floor level to Theobald's Road and Old Gloucest Street elevations, 1 x internally illuminated fascia to hotel entrance with non-illuminated surrounds at ground floor level to Theobald's Road elevation, and 1 x internally illuminated fascia to undercroft entrance on Old Gloucester Road.

    Decided 10 May 2019 Advertising

Timeline

Dates from the published record

  1. 19 Nov 2025

    Received by Camden

  2. 21 Dec 2025

    Validated

    Checked as complete and ready for consideration.

  3. 14 Jan 2026

    Decision issued: Granted

  4. 9 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

2 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Camden granted permission on 14 January 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

In Camden

  • 2026/3740/A Awaiting decision

    Whittington House 19 - 30 Alfred Place London WC1E 7EA

    Temporary display until 14th May 2027 of non-illuminated hoardings to be displayed at high level on scaffolding along Chenies Street facade.

    Received 5 Oct, published by the council 9 Oct 2026 Advertising
  • 2026/3717/A Granted

    Greater London House Hampstead Road London NW1 7QX

    Temporary display until 30th September 2027 of low-level non-illuminated advertisement on hoardings fronting Hampstead Road.

    Received 7 Sep, published by the council 10 Sep 2026 Advertising
  • 2026/4025/A Granted

    187 Camden High Street London NW1 7JY

    Display of a scaffold shroud (with 1:1 replica image of building façade) to front and side elevations during a period of refurbishment and repair, including non-illuminated inset advertisement panel (6.2m wide x 5.9m high) located around the corner elevation, for a temporary period from 27/10/2026 until 23/02/2027.

    Received 17 Sep, published by the council 24 Sep 2026 Advertising
  • 2026/3163/A Granted

    73-77 Euston Road London NW1 2QS

    Display of 7x externally illuminated fascia signs, 2 x internally illuminated projecting signs, 1x non-illuminated mural at corner splay, and 1x non-illuminated panel on Euston Road and Judd Street elevations of public house.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • 2026/3286/A Granted

    237 Camden High Street London NW1 7BU

    Display of non-illuminated painted artwork to the facade of upper floors, and 1x replacement internally illuminated projecting sign.

    Received 3 Aug, published by the council 26 Aug 2026 Advertising