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Planning application

51-55 High Road, London, NW10 2SU

Granted Brent 21/0580 Advertisement consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation of 2 no. externally illuminated fascia signs and 1 no. internally illuminated projecting sign (Adult Gaming Centre)

As published by the council, reference 21/0580

Application record

Reference
21/0580
Type
Advertisement consent
Status
Decided
Decision
Granted As published: Permission Granted
Received
19 Feb 2021
Validated
19 Feb 2021
Decided
16 Apr 2021
Ward
Willesden Green
Decision by
Delegated Team Manager
Postcode
NW10 2SU

Site history

Applications at this address on the Brent register

This site has had 2 applications since 2021: 2 approved, 0 refused.

  • 21/0579 Granted

    51-55 High Road, London, NW10 2SU

    Subdivision and change of use from betting shop (Use Class Sui Generis) to adult gaming centre (Use Class Sui Generis) and commercial unit (Use Class E) and alteration to shopfront

    Decided 4 Aug 2021 Full applications

Timeline

Dates from the published record

  1. 19 Feb 2021

    Received by Brent

  2. 16 Apr 2021

    Decision issued: Permission Granted

  3. 4 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

924 applications on PlanIndex · across 147 councils · 91% granted

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Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Brent granted permission on 16 April 2021, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Flat 4, 59 High Road, London, NW10 2SU

    24/2644 Submitted 20 Sep 2024 50 yards away

    Conversion of existing second floor self-contained flat into x2 self-contained studio flats.

    Refused Full applications New dwelling 10 docs
  • 81 High Road, London, NW10 2SU

    21/0698 Submitted 24 Feb 2021 50 yards away

    Prior approval for change of use to rear of ground floor (Use Class E(a) - formerly Use Class A1) into 2 residential units (Use Class C3)

    Refused Prior approval 14 docs
  • 63 High Road, London, NW10 2SU

    25/3531 Submitted 18 Dec 2025 50 yards away

    Proposed conversion of existing shop into a hot food restaurant with installation of an extractor duct and refuse bins to the back.

    Withdrawn Full applications 2 docs
  • 81 High Road, London, NW10 2SU

    21/3411 Submitted 7 Sep 2021 50 yards away

    Prior approval for change of use to rear of ground floor shop (Use Class E(a)) into 1 residential unit (Use Class C3)

    Granted Prior approval 17 docs
  • 51-55 High Road, London, NW10 2SU

    21/0579 Submitted 19 Feb 2021 50 yards away

    Subdivision and change of use from betting shop (Use Class Sui Generis) to adult gaming centre (Use Class Sui Generis) and commercial unit (Use Class E) and alteration to shopfront

    Granted Full applications Windows or glazing 11 docs
  • 44-46 High Road, London, NW10 2QA

    21/1184 Submitted 31 Mar 2021 50 yards away

    Erection of temporary rear garden steel and glass shelter with flat roof to Restaurant/Takeaway

    Refused Full applications 5 docs

In Brent

  • 26/0303 Granted

    2 Wembley Park Boulevard, Wembley, HA9 0HP

    Advertisement consent for proposed non illuminated printed signs on planter barriers and jumbrellas outside restaurant

    Received 9 Feb, published by the council 25 Jul 2026 Advertising
  • 26/1009 Granted

    506 High Road, Wembley, HA9 7BP

    Installation of 2x static internally illuminated ATM surrounds to the ATM machines to the side and front elevations of the bank

    Received 23 Apr, published by the council 25 Jul 2026 Advertising
  • 26/1046 Refused

    First Floor, 397 High Road, Wembley, HA9 6AA

    Erection of 2x internally illuminated fascia signs to front elevation of first-floor church

    Received 24 Apr, published by the council 25 Jul 2026 Advertising
  • 26/0796 Granted

    8-9 Neeld Parade, Wembley Hill Road, Wembley, HA9 6QU

    Advertisement consent for proposed installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign to shopfront

    Received 27 Mar, published by the council 25 Jul 2026 Advertising
  • 26/0704 Granted

    473 High Road, London, NW10 2JH

    Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

    Received 19 Mar, published by the council 25 Jul 2026 Advertising