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Planning application

20/3763

715 North Circular Road, Neasden, London, NW2 7AH

Granted Brent Advertisement consent

Proposal

Display of externally illuminated temporary scaffold shroud advertisement including commercial content positioned on the North Circular Road frontage from 15 February 2021 until 14th February 2022

As published by the council, reference 20/3763

Timeline

Dates from the published record

  1. 18 Nov 2020

    Received by Brent

  2. 13 Jan 2021

    Decision issued: Permission Granted

  3. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/0665 Granted

    717 North Circular Road, Neasden, London, NW2 7AH

    Access road works (temporary accessway 5 year period) for implementation of 22/4185 for the proposed development to extend the existing data centre

    16 Mar 2026 0m away Full applications
  • 20/1647 Granted

    721 North Circular Road, Neasden, London, NW2 7AH

    Demolition of all existing buildings and redevelopment of the site to incorporate two new buildings comprising of B2 use, B8 use and ancillary commercial uses, alterations to the site entrance and access

    8 Jun 2020 0m away Full applications
  • 20/2981 Granted

    717 North Circular Road, Neasden, London, NW2 7AH

    Variation of condition 2 (development built in accordance with approved plans) to allow: Changes to front elevation Creation of staff facilities and toilets of full planning permission reference 19/1949 dated 14 November, 2019, for demolition of existing buildings and erection of 2 buildings (self-storage and document storage) (use class b8) and associated access, car and cycle parking

    22 Sep 2020 0m away Amendments
  • 20/2526 Granted

    721 North Circular Road, Neasden, London, NW2 7AH

    Details pursuant to condition 8 (site management plan), condition 9 (construction logistics plan) condition 10(environmental management statement), condition 11 (training and employment plan), condition 12 (arboricultural impact assessment)of full planning application reference 19/0763 dated 18/10/19 for redevelopment of the site to incorporate a new warehouse building with commercial floorspace (Use classes B1(b) + (c), B2 and B8) with the demolition of existing buildings occupying the site and alterations to the site entrance and access.

    18 Aug 2020 0m away Conditions
  • 24/1715 Granted

    Unit A1, 709 North Circular Road, Neasden, London, NW2 7AX

    Erection of sign to signpost the building with internally illuminated sign to a digital display panel

    20 Jun 2024 92m away Advertising
  • 20/3543 Granted

    966 North Circular Road, Neasden, London, NW2 7JR

    Retrospective planning application to retain existing structure at the rear and proposed cladding to external surface of the structure

    2 Nov 2020 132m away Full applications

In Brent

  • 26/1316 Granted

    289 Edgware Road, London, NW9 6NB

    Installation of 1x internally static illuminated fascia sign and 1x static internally illuminated projecting sign to the fabrics shop.

    25 May 2026 Advertising
  • 26/1305 Granted

    111-115 Salusbury Road, London, NW6 6RG

    Installation of 1x externally illuminated static projecting sign and 1x internally illuminated static fascia sign.

    22 May 2026 Advertising
  • 26/1829 Awaiting decision

    Troubadour Wembley ParkTheatre, 3 Fulton Road, Wembley, HA9 0SP

    Advertisement consent for installation of 3x non-illuminated signs and 1x non-illuminated canopy sign to front elevation of theatre

    16 Jul 2026 Advertising
  • 26/1404 Withdrawn

    Phase 4 (Blocks G-H) - Land Former 25-28 Northfields, Beresford Avenue, Wembley, HA0 1NW

    Advertisement consent for installation of 1x internally illuminated totem pole on crossing between Block D and Block G

    5 Jun 2026 Advertising
  • 26/1734 Awaiting decision

    9-11 Bridge Road, Wembley, HA9 9AB

    Installation of 1x static externally illuminated fascia sign and 1x intermittent internally illuminated digital marketing screen to shopfront

    7 Jul 2026 Advertising