Proposal
Installation of 1x internally illuminated projecting sign, 1x internally illuminated fascia sign and welcome sign and information panel
As published by the council, reference 20/3686
Timeline
Dates from the published record
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12 Nov 2020
Received by Brent
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24 Nov 2020
Validated
Checked as complete and ready for consideration.
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19 Jan 2021
Decision issued: Permission Granted
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25 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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20/1610 Granted
Ex Brent House, 349-357 High Road, Wembley, HA9 6BZ
Variation of condition 33 (mix of uses to include Use Class D1) of Full Planning Permission reference 15/4743 dated 15 September, 2016, for Proposed demolition of existing office building and erection of two buildings of between eight and ten storeys accommodating 248 dwellings (84 x 1-bedroom, 108 x 2-bedroom, 49 x 3-bedroom & 7 x 4-bedroom units) and flexible commercial space at ground floor, new public square, landscaped communal gardens, associated landscape works, alterations to existing crossover(s) and basement car and cycle parking, as minor materially amended under reference 18/1351 (dated 27 September 2019) and as non-materially amended under reference 20/1224 (dated 19 May 2020), and subject to a Deed of Agreement dated 15 September 2016 under Section 106 of the Town and Country Planning Act 1990, as amended, and subsequent Deed of Variation of that Agreement dated 11 September 2019 under Section 106 of the Town and Country Planning Act 1990, as amended and now subject to further Deed of Variation of that Agreement dated 13 November 2020.
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20/3681 Granted
Ex Brent House, 349-357 High Road, Wembley, HA9 6BZ
Details pursuant to conditions 12 (training and employment verification report) and 22 (soil contamination verification report) of Variation of Conditions reference 20/1610 dated 19 November, 2020, for Variation of condition 33 (mix of uses to include Use Class D1) of Full Planning Permission reference 15/4743 dated 15 September, 2016, for Proposed demolition of existing office building and erection of two buildings of between eight and ten storeys accommodating 248 dwellings (84 x 1-bedroom, 108 x 2-bedroom, 49 x 3-bedroom & 7 x 4-bedroom units) and flexible commercial space at ground floor, new public square, landscaped communal gardens, associated landscape works, alterations to existing crossover(s) and basement car and cycle parking, as minor materially amended under reference 18/1351 (dated 27 September 2019) and as non-materially amended under reference 20/1224 (dated 19 May 2020), and subject to a Deed of Agreement dated 15 September 2016 under Section 106 of the Town and Country Planning Act 1990, as amended, and subsequent Deed of Variation of that Agreement dated 11 September 2019 under Section 106 of the Town and Country Planning Act 1990, as amended and now subject to further Deed of Variation of that Agreement dated 13 November 2020.
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20/1732 Refused
Former Brent House Building, 349-357 High Road, Wembley, HA9 6BX
Details pursuant to condition 20 (combined heat and power unit) of Full Planning Permission reference 15/4743 dated 15 September, 2016, for Proposed demolition of existing office building and erection of two buildings of between eight and ten storeys accommodating 248 dwellings (84 x 1-bedroom, 108 x 2-bedroom, 49 x 3-bedroom & 7 x 4-bedroom units) and flexible commercial space at ground floor (for Use Classes A1, A2, A3, A4 and/or B1(a)), new public square, landscaped communal gardens, associated landscape works, alterations to existing crossover(s) and basement car and cycle parking and subject to a Deed of Agreement dated 15 September 2016 under Section 106 of the Town and Country Planning Act 1990, as amended
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26/1703 Awaiting decision
Telephone Kiosk outside 356-368, High Road, Wembley, HA9 6BX
Removal and replacement of existing red telephone box with single black digital communications kiosk unit adjacent to 356-368 High Road, Wembley.
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26/1704 Awaiting decision
Telephone Kiosk outside 356-368, High Road, Wembley, HA9 6BX
Installation of static internally illuminated digital advertising display integrated within digital communication kiosk.
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20/2792 Granted
332 High Road, Wembley, HA9 6AZ
Installation of 1 x internally illuminated fascia signage and 1 x internally illuminated projecting sign to existing restaurant
Other advertising applications
In Brent
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26/1316 Granted
289 Edgware Road, London, NW9 6NB
Installation of 1x internally static illuminated fascia sign and 1x static internally illuminated projecting sign to the fabrics shop.
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26/1305 Granted
111-115 Salusbury Road, London, NW6 6RG
Installation of 1x externally illuminated static projecting sign and 1x internally illuminated static fascia sign.
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26/1829 Awaiting decision
Troubadour Wembley ParkTheatre, 3 Fulton Road, Wembley, HA9 0SP
Advertisement consent for installation of 3x non-illuminated signs and 1x non-illuminated canopy sign to front elevation of theatre
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26/1404 Withdrawn
Phase 4 (Blocks G-H) - Land Former 25-28 Northfields, Beresford Avenue, Wembley, HA0 1NW
Advertisement consent for installation of 1x internally illuminated totem pole on crossing between Block D and Block G
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26/1734 Awaiting decision
9-11 Bridge Road, Wembley, HA9 9AB
Installation of 1x static externally illuminated fascia sign and 1x intermittent internally illuminated digital marketing screen to shopfront