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Planning application

Minavil House, Rosemont Road, Wembley, HA0 4PZ

Granted Brent 20/1953 Advertisement consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation of Supermarket signage for the new Lidl store in Lidl's corporate style. 3 x Lidl Wall Mounted Illuminated Signs 1 x Lidl Flagpole Sign 2 x Lidl Directional Entrance Sign 1 x Poster Display Unit

As published by the council, reference 20/1953

Application record

Reference
20/1953
Type
Advertisement consent
Status
Decided
Decision
Granted As published: Permission Granted
Received
3 Jul 2020
Validated
3 Jul 2020
Decided
28 Aug 2020
Ward
Alperton
Decision by
Delegated Team Manager
Postcode
HA0 4PZ

Site history

Applications at this address on the Brent register

This site has had 6 applications since 2019: 6 approved, 0 refused.

  • 21/3514 Granted

    Minavil House, Rosemont Road, Wembley, HA0 4PZ

    Details pursuant to condition 31 (travel plan) of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Decided 30 Nov 2021 Conditions
  • 21/2001 Granted

    Minavil House, Rosemont Road, Wembley, HA0 4PZ

    Details pursuant to condition 34 (Flood Emergency Plan) of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Decided 23 Jul 2021 Conditions
  • 20/3256 Granted

    Minavil House, Rosemont Road, Wembley, HA0 4PZ

    Non-material amendment to allow: - Supermarket single door updated to double door along Ealing Road - Supermarket trolley bay enclosure added along Ealing Road - Supermarket plant added alongside loading bay - Second floor perimeter privacy screen added - Supermarket glazing frame colour updated to RAL 5010 - 1no. wheelchair parking bay updated to 2no standard parking bays - Supermarket display unit added alongside entrance - Residential Entrance curtain walling updated of Non-material amendments reference 19/3855 dated 26 November, 2019, for Application under Section 96a of the Town and Country Planning Act 1990 for a non-material amendment comprising of: - a reduction of building height - glass balustrades as approved to be replaced by metal railings - changes to the lower ground floor cafe area glazing design - balcony soffit metal manufacturer change of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Decided 1 Jun 2021 Amendments
  • 20/0787 Granted

    Minavil House, Rosemont Road, Wembley, HA0 4PZ

    Details pursuant to condition 15 (external lighting) of Full Planning Permission reference 16/2629 dated 21 January 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Decided 16 Mar 2021 Conditions
  • 19/3990 Granted

    Minavil House, Rosemont Road, Wembley, HA0 4PZ

    Details pursuant to conditions 16 (Ventilation Strategy) and 21 (vehicle charging points) of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Decided 31 Dec 2019 Conditions

Timeline

Dates from the published record

  1. 3 Jul 2020

    Received by Brent

  2. 28 Aug 2020

    Decision issued: Permission Granted

  3. 21 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Brent granted permission on 28 August 2020, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Minavil House, Rosemont Road, Wembley, HA0 4PZ

    20/0787 Submitted 6 Mar 2020 50 yards away

    Details pursuant to condition 15 (external lighting) of Full Planning Permission reference 16/2629 dated 21 January 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Granted Conditions New dwelling Demolition 11 docs
  • Minavil House, Rosemont Road, Wembley, HA0 4PZ

    21/3514 Submitted 16 Sep 2021 50 yards away

    Details pursuant to condition 31 (travel plan) of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Granted Conditions New dwelling Demolition 4 docs
  • Minavil House, Rosemont Road, Wembley, HA0 4PZ

    21/2001 Submitted 28 May 2021 50 yards away

    Details pursuant to condition 34 (Flood Emergency Plan) of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Granted Conditions New dwelling Demolition 4 docs
  • Minavil House, Rosemont Road, Wembley, HA0 4PZ

    20/3256 Submitted 9 Oct 2020 50 yards away

    Non-material amendment to allow: - Supermarket single door updated to double door along Ealing Road - Supermarket trolley bay enclosure added along Ealing Road - Supermarket plant added alongside loading bay - Second floor perimeter privacy screen added - Supermarket glazing frame colour updated to RAL 5010 - 1no. wheelchair parking bay updated to 2no standard parking bays - Supermarket display unit added alongside entrance - Residential Entrance curtain walling updated of Non-material amendments reference 19/3855 dated 26 November, 2019, for Application under Section 96a of the Town and Country Planning Act 1990 for a non-material amendment comprising of: - a reduction of building height - glass balustrades as approved to be replaced by metal railings - changes to the lower ground floor cafe area glazing design - balcony soffit metal manufacturer change of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Granted Amendments New dwelling Demolition +1 21 docs
  • Minavil House, Rosemont Road, Wembley, HA0 4PZ

    19/3990 Submitted 8 Nov 2019 50 yards away

    Details pursuant to conditions 16 (Ventilation Strategy) and 21 (vehicle charging points) of Full Planning Permission reference 16/2629 dated 21 January, 2019, for Demolition of existing two storey commercial buildings and erection of a mixed used development ranging from ten to twenty six storeys in height, comprising 251 residential flats (83 x 1bed, 136 x 2bed and 32 x 3bed), 1,942 sqm retail foodstore (Use class A1) on the ground floor, 622sqm of office space (Use Class B1) on the first floor, 634sqm retail floorspace for flexible use as cafe, bar or restaurant (Use class A1, A4 or A3) at lower ground floor and ground floor level; together with associated vehicular access, car and cycle parking spaces, bin stores, plant room, landscaping and private and communal amenity space, subject to Deed of Agreement under Section 106 of the Town and Country Planning Act 1990, as amended, dated 18/01/2019.

    Granted Conditions New dwelling Demolition 6 docs
  • Unit 9, Wharfside, Rosemont Road, Wembley, HA0 4PE

    25/2952 Submitted 17 Oct 2025 100 yards away

    Proposed conversion of ground floor into an industrial kitchen (Sui Generis), with ancillary warehouse/storage and first floor office space, provision of external extract duct and fan to side elevation and alterations to front elevation including new metal cladding to front, front canopy,replacement of existing window with service hatch and illuminated advertisement board.

    Granted Full applications Windows or glazing 14 docs

In Brent

  • 26/1009 Granted

    506 High Road, Wembley, HA9 7BP

    Installation of 2x static internally illuminated ATM surrounds to the ATM machines to the side and front elevations of the bank

    Received 23 Apr, published by the council 25 Jul 2026 Advertising
  • 26/1046 Refused

    First Floor, 397 High Road, Wembley, HA9 6AA

    Erection of 2x internally illuminated fascia signs to front elevation of first-floor church

    Received 24 Apr, published by the council 25 Jul 2026 Advertising
  • 26/0796 Granted

    8-9 Neeld Parade, Wembley Hill Road, Wembley, HA9 6QU

    Advertisement consent for proposed installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign to shopfront

    Received 27 Mar, published by the council 25 Jul 2026 Advertising
  • 26/0704 Granted

    473 High Road, London, NW10 2JH

    Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

    Received 19 Mar, published by the council 25 Jul 2026 Advertising
  • 26/0272 Granted

    20 Wembley Park Boulevard, Wembley, HA9 0HP

    Installation of 1x static internally illuminated fascia sign and 1x static internally illuminated projecting sign to the shopfront.

    Received 4 Feb, published by the council 10 Aug 2026 Advertising