Planning application
26/00776/ADV
The Longbridge Mill Reading Road Sherfield-On-Loddon Hampshire RG27 0DL
Proposal
Display of various illuninated and non-illuminated signs
As published by the council, reference 26/00776/ADV
Timeline
Dates from the published record
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15 Apr 2026
Received by Basingstoke and Deane
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25 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Basingstoke and Deane for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00775/LBC Awaiting decision
The Longbridge Mill Reading Road Sherfield-On-Loddon Hampshire RG27 0DL
Display of various illuminated and non-illuminated signs for listed building consent
-
26/00666/FUL Awaiting decision
The Longbridge Mill Reading Road Sherfield-On-Loddon Hampshire RG27 0DL
Internal and external alterations featuring new fixed seating, festoon lighting and other associated refurbishments
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26/00667/LBC Awaiting decision
The Longbridge Mill Reading Road Sherfield-On-Loddon Hampshire RG27 0DL
Internal and external alterations featuring new fixed seating, festoon lighting and other associated refurbishments
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T/00056/26/TCA Granted
6 Mill Close Sherfield-On-Loddon Hampshire RG27 0AQ
T1 - Birch fell. T2 - Western Red Cedar fell. T3 - Lilac fell.
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T/00480/24/TCA Granted
The Thatched Cottage Bramley Road Sherfield-On-Loddon Hampshire RG27 0BX
T1 Purple maple - Crown reduce by c1.5m leaving tree 7m high with crown radius of 3m T2 Spruce - Reduce height by c 1m leaving tree 7 m high. Reasons - Relieve shading upon the property and allow Drive to be used by high sided vehicles. Good tree managent of the trees in the relatively small space that they grow. All work will be to BS3998(2010) and this work has been undertaken historically at regular intervals
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26/01298/HSE Awaiting decision
65 Northfield Road Sherfield-On-Loddon Hampshire RG27 0DS
Single storey rear and side extensions.
Other advertising applications
In Basingstoke and Deane
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26/00944/ADV Granted
Rosewood Crockford Lane Chineham Basingstoke Hampshire RG24 8UT
Display of 1 no. internally illuminated building name sign mounted on external facade of building
-
26/01309/ADV Awaiting decision
Go Store Self Storage Lennox Road Basingstoke Hampshire RG22 4AP
Display of various illuminated & non illuminated signage to building and 1 no. non illuminated directional road sign.
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26/01220/ADV Awaiting decision
Mildmay Veterinary Centre 13 Winchester Street Overton Hampshire RG25 3HR
Display of 1 no. non illuminated fascia signage to replace existing
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26/01175/ADV Awaiting decision
Omoda Basingstoke Edison Road Basingstoke Hampshire RG21 6YH
Display of 1 no. Illuminated 6m Omoda totem
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26/00620/ADV Granted
1 Chequers Road Basingstoke Hampshire RG21 7PU
Display 2no. illuminated and non-illuminated fascia signs, to replace existing signs