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Planning application

87 Franche Road Kidderminster Worcestershire DY11 5BE

Granted Wyre Forest 26/0194/ADV Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Proposed signage 2x internally illuminated canopy mounted Lidl sign, 2x internally illuminated flagpole sign, 1x internally illuminated column mounted poster display unit, 1x small, illuminated wall mounted billboard,, 2x large, illuminated wall mounted billboards,1x double sided sign with stainless steel frame and LED spotlight.

As published by the council, reference 26/0194/ADV

Application record

Reference
26/0194/ADV
Type
Advertisement Consent
Status
Approved
Decision
Approved
Received
11 Mar 2026
Validated
12 Mar 2026
Decided
13 May 2026
Ward
Franche And Habberley North
Parish
Kidderminster Town
Decision by
Delegated Decision
Postcode
DY11 5BE

Timeline

Dates from the published record

  1. 11 Mar 2026

    Received by Wyre Forest

  2. 12 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 13 May 2026

    Decision issued: Approved

  4. 27 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Agent on file, registered in Farnham

440 applications on PlanIndex · across 93 councils · 95% granted

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Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 87 Franche Road Kidderminster Worcestershire DY11 5BE

    26/0130/CR Submitted 17 Feb 2026 11m away

    Conditions 6 (environmental management plan), 13 (delivery and servicing management plan) and 15 (noise generation levels) attached to approved planning application 25/0414/FUL

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    25/0968/CR Submitted 24 Dec 2025 11m away

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    26/0267/CR Submitted 31 Mar 2026 11m away

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    26/0248/CRB Submitted 25 Mar 2026 79m away

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In Wyre Forest

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    3 Sep 2026 Advertising
  • 26/0537/ADV Granted

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    2 x free standing non illuminated hoarding signs

    1 Jul 2026 Advertising
  • 26/0452/ADV Granted

    Unit 20A Weavers Wharf Kidderminster Worcestershire DY10 1AA

    Internally illuminated elevational signage to south, west and north facing elevations of building

    4 Jun 2026 Advertising
  • 26/0582/ADV Awaiting decision

    3 Towers Buildings Blackwell Street Kidderminster Worcestershire DY10 2DY

    1 No. Trough illuminated fascia sign and 1 No. projecting sign

    20 Jul 2026 Advertising
  • 26/0484/ADV Granted

    37 High Street Stourport On Severn Worcestershire DY13 8BD

    Exterior shop signage for a coffee shop. Includes main shop sign and hanging wall roundel

    12 Jun 2026 Advertising