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Planning application

Advertising Right On North Boundary Land North Of 504 Dudley Road Wolverhampton West Midlands

Refused Wolverhampton 21/01011/ADV Application to Display Adverts

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Upgrade of existing 96-sheet illuminated advertising display to a 48-sheet digital advertising display. Illumination to not exceed 300cd/sqm at night (dusk to dawn) as per the Institute of Lighting Professionals best practice guidance; The Brightness of Illuminated Advertisements PLG05 2015.

As published by the council, reference 21/01011/ADV

Application record

Reference
21/01011/ADV
Type
Application to Display Adverts
Status
Decided
Decision
Refused As published: Refuse
Received
6 Jul 2021
Validated
6 Jul 2021
Decided
6 Sep 2021
Ward
Blakenhall
Decision by
Delegated Decision

Timeline

Dates from the published record

  1. 6 Jul 2021

    Received by Wolverhampton

  2. 6 Sep 2021

    Decision issued: Refuse

  3. 19 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Wolverhampton refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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