ADV/25/01170

1. 29 Jul 2025

   Received by Wirral

2. 25 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• APP/06/07021 Awaiting decision

  John Laird Public House, 88 Claughton Road, Birkenhead, Wirral, CH41 6ES

  Removal of existing railings and the provision of a pavement café area outside the existing premises

  12 Oct 2006 0m away Full applications
• APP/14/00014 Granted

  90 CLAUGHTON ROAD, BIRKENHEAD, CH41 6ES

  Amendments to shop frontage and alterations first floor flat including the creation of a new separate access.

  8 Jan 2014 0m away Full applications
• APP/05/07815 Granted

  Birkenhead Bus Terminus, Claughton Road, Birkenhead, Wirral, CH41 6ES

  Provision of a new carrigeway and the extension of the existing building to accommodate travel centre facility

  13 Dec 2005 0m away Full applications
• ANT/07/06247 Granted

  Pavement to the side of Yorkshire Bank and rear of , Birkenhead Bus Terminus, Claughton Road, Birkenhead, Wirral, CH41 6ES

  Erection of a telecommunication kiosk

  13 Jun 2007 0m away Telecoms
• APP/08/06581 Granted

  116 Claughton Road, Birkenhead, Wirral, CH41 6ES

  Change of use from first floor accommodation to two self contained flats.

  15 Sep 2008 0m away Full applications
• APP/22/01519 Refused

  Unused Land (grassed) Conway Street, Birkenhead, Wirral, CH41 4AF

  Temporary Carpark for 5 years, 48 Bays

  23 Aug 2022 154m away Full applications

• ADV/25/01885 Status unknown

  151-153 Old Chester Road, Bebington, Wirral, CH63 8NE

  1.no Fascia Sign (Externally Illuminated)

  5 Dec 2025 Advertising
• ADV/25/01646 Granted

  St Bartholomew's Church Church Lane, Thurstaston, Wirral, CH61 0HW

  Installation of non-illuminated aluminium noticeboard in association with the Church mounted onto posts.

  26 Oct 2025 Advertising
• ADV/25/00996 Granted

  Renault Wirral Ltd, 474 Woodchurch Road, Prenton, Wirral, CH43 0SE

  Retrospective advertisment consent for the branch signage as detailed on the attached site plan drawing

  24 Jun 2025 Advertising
• ADV/25/00935 Granted

  Glenside Dental Practice, 338 Pensby Road, Pensby, Wirral, CH61 9NG

  2no back lit signs advertising dental practice one sign will be wall mounted the other will be post mounted

  12 Jun 2025 Advertising
• ADV/24/00990 Granted

  Cameo Cakes, 177 Laird Street, Birkenhead, Wirral, CH41 0AA

  Proposed illuminated signage. Double-Sided LED Sign Display, waterproof sign display is app-controlled with a wall bracket for installation. size 60cm by 60cm.

  18 Jul 2024 Advertising