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Planning application

ADV/24/00990

Cameo Cakes, 177 Laird Street, Birkenhead, Wirral, CH41 0AA

Granted Wirral Advertisement Consent

Proposal

Proposed illuminated signage. Double-Sided LED Sign Display, waterproof sign display is app-controlled with a wall bracket for installation. size 60cm by 60cm.

As published by the council, reference ADV/24/00990

Timeline

Dates from the published record

  1. 18 Jul 2024

    Received by Wirral

  2. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • RETX/23/01276 Granted

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    15 Aug 2023 0m away Prior approval

In Wirral

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