ADV/22/00496

1. 18 Mar 2022

   Received by Wirral

2. 9 May 2022

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• APP/14/01453 Granted

  The Gate House, Champions Business Park, ARROWE BROOK ROAD, UPTON, CH49 0AB

  Proposed change of use from former gatehouse to hot food takeaway for sandwich bar and breakfast bar (Use Class A5). No external alterations proposed

  18 Nov 2014 0m away Full applications
• APP/25/01552 Granted

  Land At Champions Business Park, Upton, Wirral, CH49 0AB

  Full planning permission for the erection of a Use Class E(a) foodstore with supporting vehicular access roads, car parking, servicing area, hard and soft landscaping and associated works, following the demolition of existing site structures as well as the extension to an existing B2/B8 unit

  6 Oct 2025 0m away Full applications
• APP/19/01722 At appeal

  Arrowe Studios, Ceramics Unit M-n, Champions Business Park Arrowe Brook Road, Upton, Wirral, CH49 0AB

  Change of use from Use Class B2 (ceramics and photographic studio) to Use Class D2 (children's artistic gymnastics club)

  15 Nov 2019 0m away Full applications
• APP/23/01716 Granted

  Big Padlock, Champions Business Park Arrowe Brook Road, Upton, Wirral, CH49 0AB

  Retrospective change of use from multi use storage/commercial facility (B2/B8) to Doggy Day Care and Training Centre (Sui Generis)

  4 Nov 2023 0m away Full applications
• ADV/13/00317 Granted

  Pine and Oak Warehouse, Champions Business Park, ARROWE BROOK ROAD, UPTON, CH49 0AB

  Retention of signage to front elevations of warehouse (1 illuminated) and two signs to main entrance of business park

  6 Mar 2013 0m away Advertising
• ADV/08/05059 Withdrawn

  Champion Business Park, Arrowe Brook Road, Upton, Wirral, CH49 0AB

  Erection of a free standing sign and sign to side elevation

  14 Jan 2008 0m away Advertising

• ADV/25/01885 Status unknown

  151-153 Old Chester Road, Bebington, Wirral, CH63 8NE

  1.no Fascia Sign (Externally Illuminated)

  5 Dec 2025 Advertising
• ADV/25/01646 Granted

  St Bartholomew's Church Church Lane, Thurstaston, Wirral, CH61 0HW

  Installation of non-illuminated aluminium noticeboard in association with the Church mounted onto posts.

  26 Oct 2025 Advertising
• ADV/25/01170 Refused

  90a Claughton Road, Birkenhead, Wirral, CH41 6ES

  Removal of existing Advertisement Poster and installation of a new Digital Signage

  29 Jul 2025 Advertising
• ADV/25/00996 Granted

  Renault Wirral Ltd, 474 Woodchurch Road, Prenton, Wirral, CH43 0SE

  Retrospective advertisment consent for the branch signage as detailed on the attached site plan drawing

  24 Jun 2025 Advertising
• ADV/25/00935 Granted

  Glenside Dental Practice, 338 Pensby Road, Pensby, Wirral, CH61 9NG

  2no back lit signs advertising dental practice one sign will be wall mounted the other will be post mounted

  12 Jun 2025 Advertising