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Planning application

ADV/17/00777

Land At, Prenton Way, Prenton, Ch43 3du,

Granted Wirral Advertisement Consent

Proposal

VARIOUS SITE SIGNAGE INCLUDING 1 NO. GATEWAY, 9 NO. FREESTANDING SIGNS, 1 NO. SIDE BY SIDE DIRECTIONAL, 2 NO. BANNER UNITS AND 17 NO. DOT SIGNS.

As published by the council, reference ADV/17/00777

Timeline

Dates from the published record

  1. 16 Jun 2017

    Received by Wirral

  2. 19 Jul 2019

    Decision issued: Approve

  3. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • APP/12/00592 Awaiting decision

    Unit A1, PRENTON WAY, PRENTON, CH43 3DU

    Change of use from B1 to D1/D2, Indoor play area, currently double glazing sales

    2 May 2012 0m away Full applications
  • APP/14/00812 Granted

    Unit C2, 7 BROOK WAY, NORTH CHESHIRE TRADING ESTATE, PRENTON, CH43 3DU

    Change of use to a mixed use B1 /D2 Use to house office and crossfit training gymnasium (amended description)

    19 Jun 2014 0m away Full applications
  • APP/06/06195 Granted

    Land adj to Total Fitness, Prenton Way, Prenton, Wirral, CH43 3DU

    Erection of two office buildings

    19 Jun 2006 0m away Full applications
  • DIS/18/00142/NOAP Granted

    ASH HOUSE, PRENTON WAY, PRENTON, CH43 3DU

    Discharge of conditions 3 and 4 of APP/17/01284

    11 Apr 2018 0m away Conditions
  • APP/03/06256 Granted

    Avalon Funeral Supplies, North Cheshire Trading Estate, Prenton Way, Prenton, Wirral, CH43 3DU

    Erection of a 20 metre high sectored column, 3 GMS antennas, 3 UMTS antennas, 1 equipment cabin and two 600mm dishes

    2 Jun 2003 0m away Full applications
  • APP/23/01587 Granted

    Halliday Funeral Supplies, Unit H2 Prenton Way, Prenton, Wirral, CH43 3DU

    Extension of an existing warehouse structure to include 2no. steel extraction flues

    6 Oct 2023 0m away Full applications

In Wirral

  • ADV/25/01885 Status unknown

    151-153 Old Chester Road, Bebington, Wirral, CH63 8NE

    1.no Fascia Sign (Externally Illuminated)

    5 Dec 2025 Advertising
  • ADV/25/01646 Granted

    St Bartholomew's Church Church Lane, Thurstaston, Wirral, CH61 0HW

    Installation of non-illuminated aluminium noticeboard in association with the Church mounted onto posts.

    26 Oct 2025 Advertising
  • ADV/25/01170 Refused

    90a Claughton Road, Birkenhead, Wirral, CH41 6ES

    Removal of existing Advertisement Poster and installation of a new Digital Signage

    29 Jul 2025 Advertising
  • ADV/25/00996 Granted

    Renault Wirral Ltd, 474 Woodchurch Road, Prenton, Wirral, CH43 0SE

    Retrospective advertisment consent for the branch signage as detailed on the attached site plan drawing

    24 Jun 2025 Advertising
  • ADV/25/00935 Granted

    Glenside Dental Practice, 338 Pensby Road, Pensby, Wirral, CH61 9NG

    2no back lit signs advertising dental practice one sign will be wall mounted the other will be post mounted

    12 Jun 2025 Advertising