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Planning application

ADV/14/00767

44 WALLASEY ROAD, LISCARD, CH45 4NW

Granted Wirral Advertisement Consent

Proposal

Installation of one internally illuminated projecting sign and one internally illuminated box sign

As published by the council, reference ADV/14/00767

Timeline

Dates from the published record

  1. 11 Jun 2014

    Received by Wirral

  2. 12 Jun 2014

    Validated

    Checked as complete and ready for consideration.

  3. 29 Jul 2014

    Decision issued: Approve

  4. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • DIS/25/01574 Granted

    THE CLAIRVILLE, 48 Wallasey Road, Liscard, Wallasey, Wirral, CH45 4NW

    Discharge of condition 3 (materials) of application RVC/25/01217 for variation of approved plans condition 2 of planning approval linked to APP/24/01764 (convert a number of current car-parking spaces to the rear side of the property into an external drinking area to allow for squaring off the previously approved garden seating layout following the relocation of the donation bin)

    10 Oct 2025 0m away Conditions
  • APP/12/00666 Refused

    54 WALLASEY ROAD, LISCARD, CH45 4NW

    Change of use of part of pavement for outside seating area

    16 May 2012 0m away Full applications
  • APP/14/00843 Granted

    44 WALLASEY ROAD, LISCARD, CH45 4NW

    Installation of new satellite dishes and associated cabling

    25 Jun 2014 0m away Full applications
  • RVC/25/01217 Granted

    THE CLAIRVILLE, 48 Wallasey Road, Liscard, Wallasey, Wirral, CH45 4NW

    Variation of approved plans Condition 2 of planning approval linked to APP/24/01764, (The proposed development seeks to convert a number of current car-parking spaces to the rear side of the property into an external drinking area) to allow for squaring off the previously approved garden seating layout following the relocation of the donation bin

    6 Aug 2025 0m away Amendments
  • APP/14/00741 Granted

    Former Building Society, 44 WALLASEY ROAD, LISCARD, CH45 4NW

    Change of use from class A1 retail to A2 betting office

    4 Jun 2014 0m away Full applications
  • APP/24/01764 Status unknown

    The Clairville, 48 Wallasey Road, Liscard, Wallasey, Wirral, CH45 4NW

    The proposed development seeks to convert a number of current car-parking spaces to the rear side of the property into an external drinking area

    28 Nov 2024 0m away Full applications

In Wirral

  • ADV/25/01885 Status unknown

    151-153 Old Chester Road, Bebington, Wirral, CH63 8NE

    1.no Fascia Sign (Externally Illuminated)

    5 Dec 2025 Advertising
  • ADV/25/01646 Granted

    St Bartholomew's Church Church Lane, Thurstaston, Wirral, CH61 0HW

    Installation of non-illuminated aluminium noticeboard in association with the Church mounted onto posts.

    26 Oct 2025 Advertising
  • ADV/25/01170 Refused

    90a Claughton Road, Birkenhead, Wirral, CH41 6ES

    Removal of existing Advertisement Poster and installation of a new Digital Signage

    29 Jul 2025 Advertising
  • ADV/25/00996 Granted

    Renault Wirral Ltd, 474 Woodchurch Road, Prenton, Wirral, CH43 0SE

    Retrospective advertisment consent for the branch signage as detailed on the attached site plan drawing

    24 Jun 2025 Advertising
  • ADV/25/00935 Granted

    Glenside Dental Practice, 338 Pensby Road, Pensby, Wirral, CH61 9NG

    2no back lit signs advertising dental practice one sign will be wall mounted the other will be post mounted

    12 Jun 2025 Advertising