ADV/07/05232

1. 9 Feb 2007

   Received by Wirral

2. 5 Apr 2007

   Decision issued: Approve

3. 21 Jul 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• APPH/25/01610 Granted

  195 Saughall Massie Road, Upton, Wirral, CH49 4LB

  Single story rear extension

  20 Oct 2025 0m away Householder
• APP/05/06766 Granted

  191 Saughall Massie Road, Upton, Wirral, CH49 4LB

  Erection of a first floor side extension

  29 Jul 2005 0m away Full applications
• LDP/25/00499 Decided

  195 Saughall Massie Road, Upton, Wirral, CH49 4LB

  Single storey rear extension

  25 Mar 2025 0m away Lawful development
• LDP/14/00491 Decided

  191 SAUGHALL MASSIE ROAD, UPTON, CH49 4LB

  Proposed outbuilding to the rear of 191 Saughall Massie Road, Upton.

  15 Apr 2014 0m away Lawful development
• APP/12/00004 Granted

  193 SAUGHALL MASSIE ROAD, UPTON, CH49 4LB

  Erection of a two-storey side extension and a single storey rear extension

  23 Dec 2011 0m away Full applications
• APPH/24/01562 Granted

  197 Saughall Massie Road, Upton, Wirral, CH49 4LB

  Single-storey side and rear extensions (amendments to previously approved APP/21/01585)

  25 Oct 2024 0m away Householder

• ADV/25/01885 Status unknown

  151-153 Old Chester Road, Bebington, Wirral, CH63 8NE

  1.no Fascia Sign (Externally Illuminated)

  5 Dec 2025 Advertising
• ADV/25/01646 Granted

  St Bartholomew's Church Church Lane, Thurstaston, Wirral, CH61 0HW

  Installation of non-illuminated aluminium noticeboard in association with the Church mounted onto posts.

  26 Oct 2025 Advertising
• ADV/25/01170 Refused

  90a Claughton Road, Birkenhead, Wirral, CH41 6ES

  Removal of existing Advertisement Poster and installation of a new Digital Signage

  29 Jul 2025 Advertising
• ADV/25/00996 Granted

  Renault Wirral Ltd, 474 Woodchurch Road, Prenton, Wirral, CH43 0SE

  Retrospective advertisment consent for the branch signage as detailed on the attached site plan drawing

  24 Jun 2025 Advertising
• ADV/25/00935 Granted

  Glenside Dental Practice, 338 Pensby Road, Pensby, Wirral, CH61 9NG

  2no back lit signs advertising dental practice one sign will be wall mounted the other will be post mounted

  12 Jun 2025 Advertising