ADV/04/07749

1. 17 Nov 2004

   Received by Wirral

2. 23 Dec 2004

   Validated

   Checked as complete and ready for consideration.

3. 17 Feb 2005

   Decision issued: Refuse

4. 21 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• ADV/05/07041 Refused

  148 Ford Road, Upton, Wirral, CH49 0TQ

  Erection of non illuminated signs

  1 Sep 2005 0m away Advertising
• APP/25/01052 Decided

  112 Ford Road, Upton, Wirral, CH49 0TQ

  Conversion from Class E office to ground floor retail use and upper floors a two bedroom flat. Installation of external rear staircase and internal and external works.

  7 Jul 2025 0m away Full applications
• APP/04/07528 Granted

  Vacant Shop, 108 Ford Road, Upton, Wirral, CH49 0TQ

  Installation of automatic teller machine

  19 Oct 2004 0m away Full applications
• APP/25/00259 Status unknown

  108 Ford Road, Upton, Wirral, CH49 0TQ

  Proposed change of use to deli and wine bar (Class E(b)). New shopfront and shutters to front elevation. New roof terraces to the front and rear of the property with first floor door openings for access.

  18 Feb 2025 0m away Full applications
• APP/14/01225 Granted

  Upton Post Office, 108 FORD ROAD, UPTON, CH49 0TQ

  Change of use from a Post Office to a tuition centre (Use Class D1). No external changes.

  30 Sep 2014 0m away Full applications
• ADV/13/00411 Granted

  Barclays Bank, 98 FORD ROAD, UPTON, CH49 0TQ

  New fascia sign, new projecting sign, new branch nameplate & opening hours sign, new manifestations and new ATM surround.

  26 Mar 2013 0m away Advertising

• ADV/25/01885 Status unknown

  151-153 Old Chester Road, Bebington, Wirral, CH63 8NE

  1.no Fascia Sign (Externally Illuminated)

  5 Dec 2025 Advertising
• ADV/25/01646 Granted

  St Bartholomew's Church Church Lane, Thurstaston, Wirral, CH61 0HW

  Installation of non-illuminated aluminium noticeboard in association with the Church mounted onto posts.

  26 Oct 2025 Advertising
• ADV/25/01170 Refused

  90a Claughton Road, Birkenhead, Wirral, CH41 6ES

  Removal of existing Advertisement Poster and installation of a new Digital Signage

  29 Jul 2025 Advertising
• ADV/25/00996 Granted

  Renault Wirral Ltd, 474 Woodchurch Road, Prenton, Wirral, CH43 0SE

  Retrospective advertisment consent for the branch signage as detailed on the attached site plan drawing

  24 Jun 2025 Advertising
• ADV/25/00935 Granted

  Glenside Dental Practice, 338 Pensby Road, Pensby, Wirral, CH61 9NG

  2no back lit signs advertising dental practice one sign will be wall mounted the other will be post mounted

  12 Jun 2025 Advertising