Planning application
26/00770/ADV
Kings Arms 2 Shepherd Market London W1J 7QA
Proposal
Display of two externally projecting signs measuring 1.35m x 0.9m, three externally illuminated fascia signs measuring 0.16m x 0.38 and 0.28m x 5.1m, one non-illuminated plaque measuring 0.25m x 0.03m, one non-illuminated fascia sign measuring 6.6m x 0.2m, one internally illuminated menu board measuring 0.5m x 0.37m and one non-illuminated 'amenity sign' (chalkboard) measuring 0.84m x 0.44m.
As published by the council, reference 26/00770/ADV
Timeline
Dates from the published record
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9 Feb 2026
Received by Westminster
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12 Mar 2026
Decision issued: Application Refused
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02027/ADV Granted
Kings Arms 2 Shepherd Market London W1J 7QA
Display of an externally illuminated double sided projecting sign measuring 1.35m x 0.9m; an externally illuminated fascia sign measuring 0.28m x 5.185m; an internally illuminated menu case measuring 0.5m x 0.377m; and non-illuminated high level painted sign measuring 0.205m x 6.656m.
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25/07020/LBC Awaiting decision
4 Shepherd Market London W1J 7QB
Installation of multi-purpose fixing points that will support catenary festive lighting and bunting as part of community and seasonal enhancements.
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25/07021/LBC Awaiting decision
6 Shepherd Market London W1J 7QD
Installation of festive lighting, bunting and fixings to the building for 6 Shepherd Market.
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25/07026/ADV Awaiting decision
1 Shepherd Market London W1J 7PA
Display of internally illuminated Christmas light decorations measuring 8.5m x 13m, 10m x 6m and 10m x 6m along Shepherd Market Square and White Horse Street. Linked with 25/07019/LBC.
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25/07023/LBC Awaiting decision
10 Shepherd Market London W1J 7QF
Installation of festive lighting, bunting and fixings to the building for 10 Shepherd Market.
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25/07022/LBC Awaiting decision
8 Shepherd Market London W1J 7QE
Installation of festive lighting, bunting and fixings to the building for 8 Shepherd Market.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.