Planning application
25/07650/ADV
52 Westbourne Grove London W2 5SH
Proposal
Display of internally illuminated fascia and hanging signs measuring 0.22m x 1.65m and 0.70m x 0.70m; and retractable fabric awning measuring 5.00m x 0.80m. (Linked with 25/07649/FULL)
As published by the council, reference 25/07650/ADV
Timeline
Dates from the published record
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22 Oct 2025
Received by Westminster
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29 Oct 2025
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02780/ADV Awaiting decision
52 Westbourne Grove London W2 5SH
Display of a non-illuminated awning measuring 0.8m x 6m; a non-illuminated projecting sign measuring 0.7m x 0.7m; and an internally illuminated fascia sign measuring 0.3m x 2.25m. Blade Signage: Existing blade sign frame to be re-sprayed in brass effect (RAL 1036 Pearl Gold) dark green acrylic side faces wiith flash white 'Stefania Ristorante Italiano' lettering internall illuminated, Awning: Retractable fabric awning in dark green, fixed within the exisitng shopfront framework with brass-effect lettering.
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25/07649/FULL Awaiting decision
52 Westbourne Grove London W2 5SH
Replacement of shopfront. (Linked with 25/07650/ADV)
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25/07748/ADFULL Awaiting decision
56 Westbourne Grove London W2 5SH
Details of Hard and soft landscaping scheme pursuant to condition 11 of planning permission dated 27th June 2022 (RN: 20/07997/FULL).
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25/05070/FULL Granted
60 - 62 Westbourne Grove London W2 5RU
Installation of replacement shopfront including front louvers, and replacement of external condenser units.
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26/02063/ADV Awaiting decision
60 - 62 Westbourne Grove London W2 5RU
Display of three non-illuminated fascia signs, two measuring 0.2m x 1.95m and one measuring 0.099m x 2.751m; and two internally illuminated fascia signs measuring 0.35m x 0.63m.
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26/01269/ADV Awaiting decision
42 Westbourne Grove London W2 5SH
Display of internally illuminated fascia sign measuring 5.1m X 1.34m and non illuminated projecting sign measuring 0.95m X 0.6m
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.