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Planning application

52 Westbourne Grove London W2 5SH

Refused Westminster 25/07650/ADV Advert Application (ADV)

Relates to 25/07649/FULL

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of internally illuminated fascia and hanging signs measuring 0.22m x 1.65m and 0.70m x 0.70m; and retractable fabric awning measuring 5.00m x 0.80m. (Linked with 25/07649/FULL)

As published by the council, reference 25/07650/ADV

Application record

Reference
25/07650/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Application Refused
Received
22 Oct 2025
Validated
29 Oct 2025
Decided
18 Feb 2026
Ward
Bayswater
Decision by
Delegated Decision
Postcode
W2 5SH

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 0 approved, 2 refused.

  • 26/02780/ADV Awaiting decision

    52 Westbourne Grove London W2 5SH

    Display of a non-illuminated awning measuring 0.8m x 6m; a non-illuminated projecting sign measuring 0.7m x 0.7m; and an internally illuminated fascia sign measuring 0.3m x 2.25m. Blade Signage: Existing blade sign frame to be re-sprayed in brass effect (RAL 1036 Pearl Gold) dark green acrylic side faces wiith flash white 'Stefania Ristorante Italiano' lettering internall illuminated, Awning: Retractable fabric awning in dark green, fixed within the exisitng shopfront framework with brass-effect lettering.

    Submitted 27 Apr 2026 Advertising
  • 25/07649/FULL Refused

    52 Westbourne Grove London W2 5SH

    Installation of replacement of shopfront. (Linked with 25/07650/ADV)

    Decided 18 Feb 2026 Full applications

Timeline

Dates from the published record

  1. 22 Oct 2025

    Received by Westminster

  2. 29 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 18 Feb 2026

    Decision issued: Application Refused

  4. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/07649/FULL Refused

    52 Westbourne Grove London W2 5SH

    Installation of replacement of shopfront. (Linked with 25/07650/ADV)

    Decided 18 Feb 2026 Full applications

1 later application on the register refers to this one:

  • 25/07649/FULL Refused

    52 Westbourne Grove London W2 5SH

    Installation of replacement of shopfront. (Linked with 25/07650/ADV)

    Decided 18 Feb 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

4 DESIGN STUDIO LTD Agent, a design practice registered in London

Active · incorporated 2024 · London

3 applications on PlanIndex

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 52 Westbourne Grove London W2 5SH

    26/02780/ADV Submitted 27 Apr 2026 0m away

    84% historically approved · decision due ~30 Jul

    Display of a non-illuminated awning measuring 0.8m x 6m; a non-illuminated projecting sign measuring 0.7m x 0.7m; and an internally illuminated fascia sign measuring 0.3m x 2.25m. Blade Signage: Existing blade sign frame to be re-sprayed in brass effect (RAL 1036 Pearl Gold) dark green acrylic side faces wiith flash white 'Stefania Ristorante Italiano' lettering internall illuminated, Awning: Retractable fabric awning in dark green, fixed within the exisitng shopfront framework with brass-effect lettering.

    Awaiting decision Advertising Windows or glazing 8 docs
  • 52 Westbourne Grove London W2 5SH

    25/07649/FULL Submitted 22 Oct 2025 0m away

    Installation of replacement of shopfront. (Linked with 25/07650/ADV)

    Refused Full applications Windows or glazing 17 docs
  • 56 Westbourne Grove London W2 5SH

    25/07748/ADFULL Submitted 27 Oct 2025 8m away

    Details of Hard and soft landscaping scheme pursuant to condition 11 of planning permission dated 27th June 2022 (RN: 20/07997/FULL).

    Granted Full applications 10 docs
  • 56 Westbourne Grove London W2 5SH

    26/05543/ADV Submitted 13 Aug 2026 8m away

    84% historically approved · decision due ~21 Oct

    Display of non illuminated fascia sign measuring 0.30m x 0.90m; vinyl on the window; a gold sun logo and hours of operation on the door; and a retractable awning with lettering.

    Awaiting decision Advertising Windows or glazing
  • 60 - 62 Westbourne Grove London W2 5RU

    25/05070/FULL Submitted 22 Jul 2025 28m away

    Installation of replacement shopfront including front louvers, and replacement of external condenser units.

    Granted Full applications Windows or glazing 30 docs
  • 60 - 62 Westbourne Grove London W2 5RU

    26/02063/ADV Submitted 27 Mar 2026 28m away

    84% historically approved · decision due ~24 Jun

    Display of three non-illuminated fascia signs, two measuring 0.2m x 1.95m and one measuring 0.099m x 2.751m; and two internally illuminated fascia signs measuring 0.35m x 0.63m.

    Awaiting decision Advertising 16 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    15 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    7 Sep 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    10 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    10 Sep 2026 Advertising
  • 26/06208/ADV Awaiting decision

    27 Duke Street London W1U 1LE

    Display of internally illuminated temporary of five cross street Christmas decorations measuring 15m X 3m supported by catenary wires through Duke Street using the exiting eye bolts.

    10 Sep 2026 Advertising