Planning application
51 Westbourne Grove London W2 4UA
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of one internally illuminated fascia sign measuring 0.32m x 3.195m and one internally illuminated projecting sign measuring 0.6m x 0.6m.
As published by the council, reference 25/07532/ADV
Application record
- Reference
- 25/07532/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 17 Oct 2025
- Validated
- 17 Oct 2025
- Decided
- 29 Oct 2025
- Ward
- Bayswater
- Decision by
- Delegated Decision
- Postcode
- W2 4UA
Site history
Applications at this address on the Westminster register
This site has had 4 applications since 2025: 1 approved, 1 refused.
-
26/04315/NMA Decided
51 Westbourne Grove London W2 4UA
Amendments to planning permission dated 16 June 2026 (RN: 25/09217/FULL) for the: Use of ground floor unit as retail Class E (a). Namely, to relocation of cycle parking spaces internally within retail unit.
-
25/09217/FULL Awaiting decision
51 Westbourne Grove London W2 4UA
Change of use from Sui Generis A1/A3 to Class E
-
25/08302/ADV Granted
51 Westbourne Grove London W2 4UA
Display of one externally illuminated projecting sign measuring 0.6m x 0.6m.
Timeline
Dates from the published record
-
17 Oct 2025
Received by Westminster
-
29 Oct 2025
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
51 Westbourne Grove London W2 4UA
Display of one externally illuminated projecting sign measuring 0.6m x 0.6m.
Granted Advertising 9 docs -
51 Westbourne Grove London W2 4UA
88% historically approved · decision due ~13 Feb
Change of use from Sui Generis A1/A3 to Class E
Awaiting decision Full applications 15 docs -
Flat 7 55 Kensington Gardens Square London W2 4BA
Replacement and/or re-glazing of 3no rear windows, and minor interior alterations including restoration of cornices. (Linked with 25/07415/FULL)
Granted Heritage and listed buildings Windows or glazing 12 docs -
Flat 7 55 Kensington Gardens Square London W2 4BA
Replacement and/or re-glazing of 3no rear windows. (Linked with 25/07416/LBC)
Granted Full applications Windows or glazing 20 docs -
Basement And Ground Floor 34 Westbourne Grove London W2 5SH
Display of 1 fascia sign and 1 projecting sign measuring 1.1m x 3.4m and 0.3m x 0.6m
Granted Advertising 11 docs -
36 - 38 Westbourne Grove London W2 5SH
88% historically approved · decision due ~6 Aug
Installation of an automatic retractable awning to the front elevation.
Awaiting decision Full applications 6 docs
Other advertisement consent applications
In Westminster
-
26/07356/ADV Awaiting decision
Basement And Ground Floor 11 Wardour Street London W1D 6PG
Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m
-
26/07357/ADV Awaiting decision
53 New Bond Street London W1S 1DG
Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m
-
26/07304/ADV Awaiting decision
Basement To First Floor 13 - 14 Thayer Street London W1U 3JR
Display of two non-illuminated projecting sign o both sides of the front façade each measuring 0.40m x 0.60m, a non-illuminated lettering to entrance measuring 0.10m x 0.55m, non-illuminated menu board measuring 0.39m x 0.60m and non-illuminated sign on a retractable awning measuring 0.12m high x 1.50m. (Linked with 26/07303/FULL)
-
26/07318/ADV Awaiting decision
110 - 116 Wigmore Street London W1U 3RU
Display of two internally illuminated double-sided digital advertisement panels, measuring 2.1 m × 1.34 m, incorporated into a bus shelter and displaying static and rotating images on pavement Outside 110 Wigmore Street.
-
26/07273/ADV Awaiting decision
The Salisbury Public House 90 St Martin's Lane London WC2N 4AP
Display of three externally illuminated fascia sings each measuring 2m x 0.178m; a building number measuring 0.50m x 0.17m; two externally illuminated projecting signs each measuring 1.35m x 0.5m; two plaque each measuring 0.25m x 0.25m; two internally illuminated menu boxes each measuring 0.29m x 0.42m; an internally illuminated history board measuring 2.42m x 1.12m; seven slimline floodlights each measuring 0.187m x 0.28m; and a non-illuminated CCTV sign measuring 0.21m x 0.281m. (Linked with 26/07274/LBC)