Planning application
25/06862/ADV
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Proposal
Display of two externally illuminated inset advertisement boards, each measuring 5.5m x 9.3m, to be integrated within the scaffold building wrap approved under application ref. 25/06861/ADV.
As published by the council, reference 25/06862/ADV
Timeline
Dates from the published record
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24 Sep 2025
Received by Westminster
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17 Nov 2025
Decision issued: Application Refused
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/08970/NMA Granted
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Amendment of planning permission dated 30th July 2024 (RN 24/02160/FULL) for the Comprehensive refurbishment of the buildings, in connection with use of all of the upper floors as office accommodation (Use Class E), erection of a setback rooftop extension, and a double mansard extension with new dormer windows to the Glasshouse Street elevation including new amenity terraces; alterations to Glasshouse Street chimneys and new plant equipment and screening; external alterations to Glasshouse Street facades including new retail shopfront, new office reception entrance and glazing, new service entrance and associated works; internal alterations including enlargement of the office reception at ground floor, infilling the atrium to provide additional office accommodation (Use Class E) at first floor, and the relocation of the goods corridor on the ground floor; and other associated works. NAMELY, integration of Glasshouse Street dry riser inlet into the glazing system; Minor amendment to location of office plate notional stairs and ramps; Omission of external wall lining; Minor amendment to Atrium Rooflight glass panel sizes; and omission of Level 7 rooflight.
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25/07824/NMA Awaiting decision
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Amendments to planning permission dated 4th April 2024 (RN 24/00846/FULL) for the Replacement of the existing shopfronts on the Regent Street frontage, alongside the internal refurbishment and subdivision of the basement and ground floor retail units (Use Class E), and associated works namely, reconfiguration of the basement and ground floor layouts, and associated additional demolition works; internal relocation of UKPN hatch; and introduction of Dry Riser Inlet to the Regent Street façade.
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25/06861/ADV Awaiting decision
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Display of printed scaffold building wrap along Regent Street façade, measuring 41m (width) x 11.04m (height), for a temporary period of eighteen months.
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25/08966/LBC Granted
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Alteration of the basement layout; installation of CCTV cameras on the external elevations; reconfiguration of the Glasshouse Street reception areas; alterations to the dry riser arrangements; alterations to the Core 3 layout; changes to the proposed atrium rooflight, the terrace landscaping, and the omission of a small rooflight on level 7; and changes to the extent of demolition.
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26/03784/ADLBC Awaiting decision
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Samples (photographs and specification)of the facing materials you will use, including glazing, and elevations and roof plans annotated to show where the materials are to be located; pursuant to condition 3 of Listed building consent dated 30 July 2024 (RN 24/02163/LBC)
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26/02201/ADLBC Awaiting decision
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Details of samples (photographs and specification) of the facing materials you will use, including glazing, and elevations and roof plans annotated to show where the materials are to be located pursuant to condition 3 of listed building dated 30th July 2024 (RN:24/02163/LBC)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.