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Planning application

17 Bruton Street London W1J 6QB

Refused Westminster 23/03699/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of a non illuminated flag sign measuring 2.08m x 1.05m.

As published by the council, reference 23/03699/ADV

Application record

Reference
23/03699/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
2 Jun 2023
Validated
22 Jun 2023
Decided
30 Jun 2023
Ward
West End
Decision by
Delegated Decision
Postcode
W1J 6QB

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2023: 0 approved, 1 refused.

  • 26/02815/TCH Awaiting decision

    17 Bruton Street London W1J 6QB

    Proposed use of the highway forecourt measuring 8.9m by 0.37m for the placing of 7 branded planters.

    Submitted 28 Apr 2026
  • 26/02642/ADV Awaiting decision

    17 Bruton Street London W1J 6QB

    Display of seven non illuminated branded planters each measuring 1m x 1.25m.

    Submitted 21 Apr 2026 Advertising
  • 25/07740/FULL Awaiting decision

    17 Bruton Street London W1J 6QB

    Variation of condition 1 and removal of condition 6 of panning permission dated 09 June 2024 (RN: 23/08800/FULL) for the: Shopfront alterations. Namely, to allow amendments to the approved shopfront.

    Submitted 27 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 2 Jun 2023

    Received by Westminster

  2. 22 Jun 2023

    Validated

    Checked as complete and ready for consideration.

  3. 30 Jun 2023

    Decision issued: Application Refused

  4. 29 Sep 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

799 applications on PlanIndex · across 112 councils · 94% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 17 Bruton Street London W1J 6QB

    25/07740/FULL Submitted 27 Oct 2025 50 yards away

    88% historically approved · decision due ~2 Jan

    Variation of condition 1 and removal of condition 6 of panning permission dated 09 June 2024 (RN: 23/08800/FULL) for the: Shopfront alterations. Namely, to allow amendments to the approved shopfront.

    Awaiting decision Full applications Windows or glazing 5 docs
  • Basement And Ground Floor 17 Bruton Street London W1J 6QB

    26/06107/TCH Submitted 7 Sep 2026 50 yards away

    89% historically approved · decision due ~2 Nov

    Use of the public highway measuring 2.41m x 21.50m for placement of 12 tables, 11 chairs, 14 planter boxes, 12 screens, and 2 waiter tables.

    Awaiting decision
  • 12 Bruton Street London W1J 6PZ

    25/03131/FULL Submitted 7 May 2025 50 yards away

    Variation of Conditions 1 and 16 of planning permission dated 23 July 2015 (ref. 15/02280/FULL) for Variation of Condition 1 of planning permission dated 19 December 2014 (RN: 14/00789) for demolition of 12 - 13 Bruton Street and erection of an eight storey (plus basement) building comprising dual/alternative retail (Class A1) or restaurant use (Class A3) at ground floor and basement level and office use (Class B1) at first to seventh floor levels. Provision of plant and cycle storage at basement level and plant and photovoltaic panels at seventh floor roof level, namely, design alterations to the facades including the installation of entrance canopies and changes to the shopfronts; installation of Juliette balconies to the windows in the lightwell and alterations to the plant and enclosure at roof level (Application under Section 73 of the Act).

    Granted Full applications Demolition Windows or glazing 59 docs
  • 17 Bruton Street London W1J 6QB

    26/02642/ADV Submitted 21 Apr 2026 50 yards away

    83% historically approved · decision due ~16 Jun

    Display of seven non illuminated branded planters each measuring 1m x 1.25m.

    Awaiting decision Advertising 9 docs
  • 17 Bruton Street London W1J 6QB

    26/02815/TCH Submitted 28 Apr 2026 50 yards away

    89% historically approved · decision due ~23 Jun

    Proposed use of the highway forecourt measuring 8.9m by 0.37m for the placing of 7 branded planters.

    Awaiting decision 8 docs
  • Payphone Outside 10 Bruton Street London W1J 6PY

    06/09111/TELCOM Submitted 10 Nov 2006 50 yards away

    Resite one K6 style telephone kiosk.

    Decided Telecoms 6 docs

In Westminster

  • 26/06616/ADV Awaiting decision

    6 Eccleston Street London SW1W 9LS

    Display of non-illuminated fascia individual lettering measuring 3.760mm x 300mm. Display of two internally illuminated hanging sign measuring 900mm x 1200mm (linked to 26/06615/FULL)

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06593/ADV Awaiting decision

    1 The Piazza Covent Garden London WC2E 8HB

    Display of six illuminated interactive sculptural structures with integrated ambient sound, positioned on the public highway for a temporary period from 13 October 2026 until 01 December 2026.

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06444/ADV Refused

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06578/ADV Awaiting decision

    Connaught Hotel Carlos Place London W1K 2AL

    Display of one externally illuminated 30ft Christmas tree and decorations measuring 10m x 4m for a temporary period from 14 November 2026 until 02 January 2027.

    Received 24 Sep, published by the council 1 Oct 2026 Advertising
  • 26/06517/ADV Awaiting decision

    22 Haymarket London SW1Y 4DQ

    Display of nine non illuminated vinyls measuring 2.3m X 4m and 2.4m X 3.6m

    Received 23 Sep, published by the council 29 Sep 2026 Advertising