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Planning application

The Pavilion Corner Of Irving Street And Charing Cross Road London WC2H 0DT

Granted Westminster 23/03640/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of 1 roof level rotating National Portrait Gallery logo measuring 700mm x 750mm; 4 non-illuminated signage boards measuring 2670mm x 150mm; 2 non-illuminated internally mounted signage vinyls 2170mm x 450mm; and 3 non-illuminated signage vinyls 2260mm x 2750mm.

As published by the council, reference 23/03640/ADV

Application record

Reference
23/03640/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
1 Jun 2023
Validated
23 Jun 2023
Decided
15 Sep 2023
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2H 0DT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2023: 2 approved, 0 refused.

  • 23/03639/FULL Granted

    The Pavilion Corner Of Irving Street And Charing Cross Road London WC2H 0DT

    Alterations to retail kiosk including installation of a new metal framed glazed door and window; and replacement of external light fittings.

    Decided 15 Sep 2023 Full applications

Timeline

Dates from the published record

  1. 1 Jun 2023

    Received by Westminster

  2. 23 Jun 2023

    Validated

    Checked as complete and ready for consideration.

  3. 15 Sep 2023

    Decision issued: Application Permitted

  4. 29 Sep 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Lichfields Agent, registered in Newbury

Active · incorporated 2006 · Newbury

1,850 applications on PlanIndex · across 165 councils · 93% granted

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Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 15 September 2023, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • The Pavilion Corner Of Irving Street And Charing Cross Road London WC2H 0DT

    23/03639/FULL Submitted 1 Jun 2023 50 yards away

    Alterations to retail kiosk including installation of a new metal framed glazed door and window; and replacement of external light fittings.

    Granted Full applications Windows or glazing 24 docs

  • Cavell House 2A Charing Cross Road London WC2H 0HF

    26/04796/LBC Submitted 17 Jul 2026 50 yards away

    90% historically approved · decision due ~11 Sep

    Refurbishment and extension comprising partial demolition of the existing structure; sixth floor extension; installation of new plant equipment at basement and roof level; terrace and landscaping at sixth level; new recessed office entrance; new retail entrance and lowered window cills; new cycle parking facilities; and associated external works and use of the building for office (Class E) with retail and/or restaurant (Class E) on part lower ground and part ground floor. (Linked to 26/04795/FULL)

    Awaiting decision Heritage and listed buildings Extension Demolition +1

  • 6 - 8 Irving Street London WC2H 7AT

    26/04866/FULL Submitted 21 Jul 2026 50 yards away

    88% historically approved · decision due ~15 Oct

    Alterations to part of shopfront, installation of external heaters, lighting and wind screens (retrospective). (Linked with 26/04867/ADV)

    Awaiting decision Full applications Windows or glazing 25 docs

  • 6 - 8 Irving Street London WC2H 7AT

    26/04867/ADV Submitted 21 Jul 2026 50 yards away

    83% historically approved · decision due ~15 Oct

    Display of internally illumianted fascia sign measuring 0.10m x 1.78 (retrospective). (Linked with 26/04866/FULL)

    Awaiting decision Advertising 16 docs

  • First Floor To Fourth Floor 14 Irving Street London WC2H 7AF

    05/01171/FULL Submitted 15 Feb 2005 50 yards away

    ReAlterations to existing plant and installation of new plant and ductwork at rear first and second floor levels.

    Granted Full applications 7 docs

  • 14A Irving Street London WC2H 7AF

    17/04562/ADV Submitted 24 May 2017 50 yards away

    Display of internally illuminated fascia sign measuring 0.75m x 4.43m, internally illuminated projecting sign measuring 0.65m x 0.65m and two internally illuminated menu signs measuring 0.75m x 0.58m.

    Granted Advertising 9 docs

In Westminster

  • 26/06616/ADV Awaiting decision

    6 Eccleston Street London SW1W 9LS

    Display of non-illuminated fascia individual lettering measuring 3.760mm x 300mm. Display of two internally illuminated hanging sign measuring 900mm x 1200mm (linked to 26/06615/FULL)

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06593/ADV Awaiting decision

    1 The Piazza Covent Garden London WC2E 8HB

    Display of six illuminated interactive sculptural structures with integrated ambient sound, positioned on the public highway for a temporary period from 13 October 2026 until 01 December 2026.

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06444/ADV Refused

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06578/ADV Awaiting decision

    Connaught Hotel Carlos Place London W1K 2AL

    Display of one externally illuminated 30ft Christmas tree and decorations measuring 10m x 4m for a temporary period from 14 November 2026 until 02 January 2027.

    Received 24 Sep, published by the council 1 Oct 2026 Advertising
  • 26/06517/ADV Awaiting decision

    22 Haymarket London SW1Y 4DQ

    Display of nine non illuminated vinyls measuring 2.3m X 4m and 2.4m X 3.6m

    Received 23 Sep, published by the council 29 Sep 2026 Advertising