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Planning application

2026/2366/ADV

Grosvenor Centre, Union Street, Northampton, NN1 2EW

Awaiting decision West Northamptonshire Advertisement Consent

Proposal

1 no double sided digital Heritage Black 'D6' outdoor display unit on pedestrian area at recessed forecourt at Market Square Entrance to The Grosvenor Centre.

As published by the council, reference 2026/2366/ADV

Timeline

Dates from the published record

  1. 29 May 2026

    Received by West Northamptonshire

  2. 27 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with West Northamptonshire for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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In West Northamptonshire

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