Planning application
2026/1817/ADV
Wooldale Road/Berry Lane Roundabout Northampton NN4 6NA
Proposal
Advertisement consent to install four identical, non-illuminated roundabout sponsorship signs. Each sign will be installed facing an entrance to the roundabout and not conflict with any existing traffic street furniture.
As published by the council, reference 2026/1817/ADV
Timeline
Dates from the published record
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14 Apr 2026
Received by West Northamptonshire
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15 Apr 2026
Validated
Checked as complete and ready for consideration.
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27 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with West Northamptonshire for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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