Planning application
Allen Ford Riverside Way Northampton NN1 5NX
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Freestanding internally illuminated totem sign
As published by the council, reference 2025/4749/ADV
Application record
- Reference
- 2025/4749/ADV
- Type
- Advertisement Consent
- Status
- 10 - Approved
- Decision
- Approval
- Received
- 29 Oct 2025
- Validated
- 29 Oct 2025
- Decided
- 26 Feb 2026
- Ward
- Castle Ward
- Parish
- Northampton Town Council
- Decision by
- Delegated
- Postcode
- NN1 5NX
Timeline
Dates from the published record
-
29 Oct 2025
Received by West Northamptonshire
-
26 Feb 2026
Decision issued: Approval
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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Within 500 metres
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Wollaston Motors, Bedford Road, Northampton, NN1 5SZ
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Other advertising applications
In West Northamptonshire
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2026/1817/ADV Granted
Wooldale Road/Berry Lane Roundabout Northampton NN4 6NA
Advertisement consent to install four identical, non-illuminated roundabout sponsorship signs. Each sign will be installed facing an entrance to the roundabout and not conflict with any existing traffic street furniture.
-
2026/2792/ADV Granted
DC3 Parsons Road Daventry NN11 8NF
Two non-illuminated fascia signs
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2025/5090/ADV Granted
4 Bridge Street, Northampton, NN1 1NW
Advertisement Consent for the installation of a replacement fascia sign, new window and door vinyl graphics, and a display screen.
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2026/2341/ADV Granted
Tesco Express 50 Bordeaux Close Northampton NN5 6YR
Advertisement consent for the installation of two rapid electric vehicle charging stations and ancillary equipment within the car park including one fully accessible EV charging bay.
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2026/2752/ADV Granted
Prologis UK Ltd DC12 DIRFT III Dirft Drive Crick Daventry NN6 7EB
Installation of 4 no. non illuminated fascia signs