Planning application
Allen Maxus Fairground Way Northampton NN3 9HU
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
1No. internally Illuminated fascia sign and 1No. freestanding internally illuminated totem sign.
As published by the council, reference 2025/4669/ADV
Application record
- Reference
- 2025/4669/ADV
- Type
- Advertisement Consent
- Status
- 10 - Approved
- Decision
- Approval
- Received
- 22 Oct 2025
- Validated
- 22 Oct 2025
- Decided
- 10 Feb 2026
- Ward
- Billing Ward
- Parish
- Northampton Town Council
- Decision by
- Delegated
- Postcode
- NN3 9HU
Timeline
Dates from the published record
-
22 Oct 2025
Received by West Northamptonshire
-
10 Feb 2026
Decision issued: Approval
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
14 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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