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Planning application

26/00355/ADV

Travelodge Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

Granted Watford Advert Application

Proposal

Consent to display internally illuminated 1x double sided totem sign, 4x sets of individual letters and logos, 2x entrance signs, 6x set of feature light.

As published by the council, reference 26/00355/ADV

Timeline

Dates from the published record

  1. 8 May 2026

    Received by Watford

  2. 3 Jul 2026

    Decision issued: Advertisement Consent

  3. 24 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/00523/FUL Awaiting decision

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    Proposed installation of fixed outdoor street furniture seating area including, tables and bench seating

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  • 26/00305/FUL Decided

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    15 Apr 2026 33m away Full applications
  • 26/00306/ADV Granted

    Tesco Express Unit 2 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display internally illuminated 2 x fascia sign and 5x Vinyl. Proposed new ATM with camera and light on glazed panel.

    15 Apr 2026 33m away Advertising
  • 25/00588/DISCON Decided

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    Details submitted for Condition 23. (Security measures and layout of parking of cycles) pursuant to planning permission 24/01103/FULM

    23 Jun 2025 39m away Conditions
  • 25/00584/DISCON Decided

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    23 Jun 2025 39m away Conditions
  • 25/00585/DISCON Decided

    Land To The South Of Multi Storey Car Park Shrodells Road Watford Hertfordshire

    Details submitted for Condition 13.(Method Statement) pursuant to planning permission 24/01103/FULM

    23 Jun 2025 39m away Conditions

In Watford

  • 26/00583/ADV Awaiting decision

    Outside Woodside Leisure Centre Horseshoe Lane Watford WD25 7HH

    Consent to display x2 non illuminated full colour 800 x 1500mm banners to existing street light. Advertising is for a recently completed padel club on the former grounds of the Owls Bowl Club.

    28 Jul 2026 Advertising
  • 26/00395/ADV Granted

    30 Market Street Watford WD18 0PY

    Advertisement consent for the display of one internally illuminated fascia sign and one internally illuminated projecting sign (retrospective)

    26 May 2026 Advertising
  • 26/00379/ADV Granted

    Tesco Stores Limited 239 - 241 Lower High Street Watford WD17 2BD

    Consent to display 1 x Internally illuminated fascia sign

    18 May 2026 Advertising
  • 26/00414/ADV Granted

    St Marys Church Church Street Watford WD18 0EG

    Consent to display three non illuminated signs with details of parking enforcement for non approved vehicles on private forecourt.

    3 Jun 2026 Advertising
  • `26/00524/ADV Awaiting decision

    Unit 1 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display three illuminated fascia signs and one illuminated projecting sign

    9 Jul 2026 Advertising