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Planning application

23/00902/ADV

153 St Albans Road Watford WD24 5BB

Refused Watford Advert Application

Proposal

Retrospective consent to display new advertisements

As published by the council, reference 23/00902/ADV

Timeline

Dates from the published record

  1. 4 Oct 2023

    Received by Watford

  2. 13 Oct 2023

    Validated

    Checked as complete and ready for consideration.

  3. 5 Dec 2023

    Decision issued: Advertisement Refusal

  4. 24 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 23/00898/FUL Refused

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    Retrospective application to retain existing replacement uPVC double glazed windows.

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  • 23/01077/FUL Decided

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  • 20/00805/FUL Decided

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  • 26/00502/NONMAT Granted

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In Watford

  • 26/00583/ADV Awaiting decision

    Outside Woodside Leisure Centre Horseshoe Lane Watford WD25 7HH

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    28 Jul 2026 Advertising
  • 26/00395/ADV Granted

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    Advertisement consent for the display of one internally illuminated fascia sign and one internally illuminated projecting sign (retrospective)

    26 May 2026 Advertising
  • 26/00379/ADV Granted

    Tesco Stores Limited 239 - 241 Lower High Street Watford WD17 2BD

    Consent to display 1 x Internally illuminated fascia sign

    18 May 2026 Advertising
  • 26/00414/ADV Granted

    St Marys Church Church Street Watford WD18 0EG

    Consent to display three non illuminated signs with details of parking enforcement for non approved vehicles on private forecourt.

    3 Jun 2026 Advertising
  • `26/00524/ADV Awaiting decision

    Unit 1 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display three illuminated fascia signs and one illuminated projecting sign

    9 Jul 2026 Advertising