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Planning application

Land To The Front Of 1 The Parade High Street Watford Hertfordshire WD17 1LQ

Granted Watford 21/01441/ADV Advert Application

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Consent to display 1no. A-Board on The Parade High Street directing customers to the mother and baby charity shop on 15 Clarendon Road.

As published by the council, reference 21/01441/ADV

Application record

Reference
21/01441/ADV
Type
Advert Application
Status
Approved
Decision
Advertisement Consent
Received
1 Oct 2021
Validated
5 Oct 2021
Decided
16 Nov 2021
Ward
Central
Decision by
Delegated Decision
Postcode
WD17 1LQ

Timeline

Dates from the published record

  1. 1 Oct 2021

    Received by Watford

  2. 5 Oct 2021

    Validated

    Checked as complete and ready for consideration.

  3. 16 Nov 2021

    Decision issued: Advertisement Consent

  4. 2 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    22/01402/FUL Submitted 6 Dec 2022 26m away

    Erection of roof/third floor extension to form one residential unit (1 x 2 bedroom), including external terrace and alterations to the existing building for new bicycle storage

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    19/01441/FUL Submitted 16 Dec 2019 26m away

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  • 40 High Street Watford WD17 2BS

    21/01114/ADV Submitted 22 Jul 2021 31m away

    Consent to display 1no. fascia sign with internally illuminated logo, 1no. internally illuminated projecting sign, 1no. internally illuminated ATM surround and 2no. non-illuminated other signs (A frame and vinyl messaging)

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  • 42 High Street Watford WD17 2BS

    18/00763/FUL Submitted 21 Jun 2018 35m away

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  • 42 High Street Watford WD17 2BS

    18/00762/LDC Submitted 21 Jun 2018 35m away

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  • 42 High Street Watford WD17 2BS

    20/00938/LDC Submitted 4 Sep 2020 40m away

    Lawful Development Certificate for a mixed use under Class E (a) and (b) for the display or retail sale of goods principally to visiting members of the public and for the sale of food and drink principally to visiting members of the public where consumption of that food and drink is mostly undertaken on the premises.

    Granted Lawful development 5 docs

In Watford

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    11 Jun 2026 Advertising
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    27 Aug 2026 Advertising
  • `26/00524/ADV Granted

    Unit 1 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display three illuminated fascia signs and one illuminated projecting sign

    9 Jul 2026 Advertising
  • 26/00524/ADV Granted

    Unit 1 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display three illuminated fascia signs and one illuminated projecting sign

    9 Jul 2026 Advertising
  • 26/00655/ADV Awaiting decision

    226 - 228 St Albans Road Watford WD24 4AU

    Consent to display internally non-illuminated 5x Vinyls, 1x Pain Frosting signs

    19 Aug 2026 Advertising