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Planning application

101 High Street Watford WD17 2DQ

Refused Watford 18/01213/ADV Advert Application

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Consent for replacement internally illuminated fascia sign.

As published by the council, reference 18/01213/ADV

Application record

Reference
18/01213/ADV
Type
Advert Application
Status
Refused
Decision
Advertisement Refusal
Received
20 Sep 2018
Validated
20 Sep 2018
Decided
31 Oct 2018
Ward
Central
Decision by
Delegated Decision
Postcode
WD17 2DQ

Timeline

Dates from the published record

  1. 20 Sep 2018

    Received by Watford

  2. 31 Oct 2018

    Decision issued: Advertisement Refusal

  3. 2 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • VPZ 105 High Street Watford WD17 2DQ

    25/00816/FUL Submitted 8 Sep 2025 16m away

    Alterations to shopfront

    Decided Full applications Windows or glazing 17 docs
  • 107 High Street Watford WD17 2DQ

    26/00435/ADV Submitted 9 Jun 2026 17m away

    Consent to display replacement internally illuminated main fascia signage and internally illuminated projecting sign

    Granted Advertising 9 docs
  • Pavement Outside High Street Exchange Road Watford WD17 2EN

    22/00465/FUL Submitted 8 Apr 2022 23m away

    Proposed installation of 1no. new BT Street Hub plus the removal of 2no. associated BT kiosks

    Refused Full applications 42 docs
  • 112 High Street Watford WD17 2BW

    20/00421/COU Submitted 22 Apr 2020 35m away

    Change of use of first and second floors from shop storage to three room HMO (part retrospective)

    Decided Full applications 8 docs
  • Primark 109 High Street Watford WD17 2DQ

    25/00683/ADV Submitted 22 Jul 2025 43m away

    Consent to display 2no Bus Stops - projecting signs, 2no Primark Letters - Fascia sign and 1no Hong-kong - projecting sign. All illuminated.

    Granted Advertising 8 docs
  • 116A High Street Watford WD17 2BJ

    21/00423/DISCON Submitted 23 Mar 2021 53m away

    Details submitted for Condition 3 (external materials) pursuant to planning permission 18/00994/FUL

    Decided Conditions 5 docs

In Watford

  • 26/00440/ADV Granted

    Land Adjacent To 24 Albert Road North Watford Hertfordshire

    Consent to display a hinged clear-fronted notice board for the Watford Central Town Residents Association.

    11 Jun 2026 Advertising
  • 26/00686/ADV Awaiting decision

    The Centre Management Suite Intu Watford 201 The Harlequin Watford WD17 2UB

    Consent to display installation of eight internally illuminated elevation signs and one internally illuminated car park entrance sign to the eastern elevation of Harlequin Shopping Centre

    27 Aug 2026 Advertising
  • `26/00524/ADV Granted

    Unit 1 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display three illuminated fascia signs and one illuminated projecting sign

    9 Jul 2026 Advertising
  • 26/00524/ADV Granted

    Unit 1 Riverwell Square Shrodells Road Watford Hertfordshire WD18 0HA

    Consent to display three illuminated fascia signs and one illuminated projecting sign

    9 Jul 2026 Advertising
  • 26/00655/ADV Awaiting decision

    226 - 228 St Albans Road Watford WD24 4AU

    Consent to display internally non-illuminated 5x Vinyls, 1x Pain Frosting signs

    19 Aug 2026 Advertising