Planning application
63-73 Mitcham Road SW17 9PB
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of internally illuminated digital hoarding measuring 6m x 3m.
As published by the council, reference 2021/3168
Application record
- Reference
- 2021/3168
- Type
- Advertisements
- Status
- FINAL DECISION
- Decision
- Refuse
- Received
- 2 Jul 2021
- Validated
- 19 Jul 2021
- Decided
- 27 Aug 2021
- Ward
- Graveney - Historic
- Decision by
- Delegated Standard
- Postcode
- SW17 9PB
Timeline
Dates from the published record
-
2 Jul 2021
Received by Wandsworth
-
19 Jul 2021
Validated
Checked as complete and ready for consideration.
-
27 Aug 2021
Decision issued: Refuse
-
30 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
5 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
59 - 61 Mitcham Road SW17 9PB
Display of 1x Internally illuminated replacement fascia sign, 2x projecting signs, and 1x internal freestanding digital screen.
Granted Advertising 5 docs -
42-44 Mitcham Road SW17 9NA
Non-material amendment to planning permission dated 10/03/2026 ref 2026/0158 (The redecoration of the first floor elevations, change in finish to the side door and new bulkhead lights.) to allow redecoration of the first floor elevations, a change in finish to the side door and new bulkhead lights.
Granted -
Bus Shelter Pavement Outside Specsavers Store 24 Mitcham Road SW17 9NA
Display of internally illuminated double-sided sequential advertisement in a bus shelter on Mitcham Road capable of static and dynamic content display with automatic rotation of images measuring 1.34m x 2.1m x 0.25m.
Granted Advertising 9 docs -
42-44 Mitcham Road SW17 9NA
Installation of a new glazed entrance door fronting onto Salvador. (Amendments to planning permission dated 11/12/2025 ref 2025/3795; Installation of a replacement shopfront, including new aluminium cladding, new fascia panels and redecoration of window frames and doors with associated internal refurbishment works.)
Granted Full applications Windows or glazing 8 docs -
42-44 Mitcham Road SW17 9NA
Reconfiguration of the HVAC equipment on the roof with installation of ventilation extract system, AHUs and heat pumps.
Granted Full applications 12 docs -
McDonalds 42-44 Mitcham Road SW17 9NA
Display of 1 no. internally illuminated fascia sign and 1 no. internally illuminated underscore. Retention and redecoration of 2 no. projecting signs.
Granted Advertising 6 docs
Other advertising applications
In Wandsworth
-
2026/0037 Granted
82 Wandsworth High Street SW18 4LB
Installation of external lighting to illuminate existing hand-painted mural on the flank wall.
-
2026/2975 Awaiting decision
SHILLINGTON AND FALCON PARK Cabul Road SW11 2FT
This application seeks consent for the continued display of temporary advertisements and signage associated with events, activities and facilities within Shillington and Falcon Park for the period 1 July 2026 to 30 June 2031. The proposed advertisements comprise a range of temporary banners, signs, flags, A-boards, freestanding display units and event branding associated with community events, cultural activities, sporting events, markets, recreational programmes and park facilities. The advertisements will primarily provide event information, wayfinding, operational guidance and promotional material relating to activities taking place within Shillington and Falcon Park. Signage will be located at established advertising positions throughout the park, including entrance gates, event sites, sports facilities, concession areas and other designated event locations. Advertisements will vary in size, design and material depending on the specific event or activity but will remain temporary in nature and displayed only for the period necessary to support individual events and park operations. The application includes advertising associated with: Event and activity banners Directional and wayfinding signage Sports, recreation and facility signage Temporary event branding Community event and market signage Freestanding display units and flags Illuminated and non-illuminated signage where appropriate All advertisements will be displayed in accordance with the Agreement for the Hire of Shillington and Falcon Park and in line with the supporting plans and appendices submitted as part of this application.
-
2026/2976 Awaiting decision
Tooting Common Tooting Bec Road London SW16 1RU
This application seeks consent for the continued display of temporary advertisements and signage associated with events, activities and facilities within Tooting Common for the period 1 July 2026 to 30 June 2031. The proposed advertisements comprise a range of temporary banners, signs, flags, A-boards, freestanding display units and event branding associated with community events, cultural activities, sporting events, markets, recreational programmes and park facilities. The advertisements will primarily provide event information, wayfinding, operational guidance and promotional material relating to activities taking place within Wandsworth Park. Signage will be located at established advertising positions throughout the park, including entrance gates, event sites, sports facilities, concession areas and other designated event locations. Advertisements will vary in size, design and material depending on the specific event or activity but will remain temporary in nature and displayed only for the period necessary to support individual events and park operations. The application includes advertising associated with: Event and activity banners Directional and wayfinding signage Sports, recreation and facility signage Temporary event branding Community event and market signage Freestanding display units and flags Illuminated and non-illuminated signage where appropriate All advertisements will be displayed in accordance with the Agreement for the Hire of Wandsworth Park and in line with the supporting plans and appendices submitted as part of this application. I would use essentially this wording for all of the remaining parks, simply changing the park-specific references and tweaking the activities slightly: Tooting Common ??? add festivals, Country on the Common, sporting events, community activities. Wandsworth Common ??? community events, sporting activities, fairs, outdoor recreation. King George's Park ??? sports tournaments, community events, funfairs (where applicable), recreation. Barn Elms Sports Centre ??? sporting events, tournaments, training programmes and visitor information. Falcon Park & Shillington Park ??? community events, recreation, family activities and sports. Furzedown Recreation Ground ??? community events, seasonal activities, recreation and sports.
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2026/2973 Awaiting decision
Furzedown recreation Furzedown Drive SW17 9BP
This application seeks consent for the continued display of temporary advertisements and signage associated with events, activities and facilities within Furzedown Rec for the period 1 July 2026 to 30 June 2031. The proposed advertisements comprise a range of temporary banners, signs, flags, A-boards, freestanding display units and event branding associated with community events, cultural activities, sporting events, markets, recreational programmes and park facilities. The advertisements will primarily provide event information, wayfinding, operational guidance and promotional material relating to activities taking place within Furzedown Rec. Signage will be located at established advertising positions throughout the park, including entrance gates, event sites, sports facilities, concession areas and other designated event locations. Advertisements will vary in size, design and material depending on the specific event or activity but will remain temporary in nature and displayed only for the period necessary to support individual events and park operations. The application includes advertising associated with: Event and activity banners Directional and wayfinding signage Sports, recreation and facility signage Temporary event branding Community event and market signage Freestanding display units and flags Illuminated and non-illuminated signage where appropriate All advertisements will be displayed in accordance with the Agreement for the Hire of Furzedown Rec and in line with the supporting plans and appendices submitted as part of this application.
-
2026/2767 Withdrawn
Unit 14 New Acres Road SW18 1UZ
Single internally illuminated logo box sign, 550mm wide by 340mm.