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Planning application

Wichelstowe Development Area Mill Lane Swindon

Granted Swindon S/ADV/26/0400 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Marketing signs and static flags located within Middle and West Wichel, including Wharf Road /Wichel Way Roundabout, Wichel Way, and the Foxham Way/Blackhorse Way Junction. The signs are different sizes - One directional 4m x 2m totem sign on Wichel Way; one marketing gateway sign 4m x 3m on Foxham Way/Blackhorse Way Junction, three open space totem signs 0.6m x 1.1m, and one 2.5m x 9.2m marketing sign at Wharf Road /Wichel Way Roundabout. Four sets of four static flag poles and marketing flags.

As published by the council, reference S/ADV/26/0400

Application record

Reference
S/ADV/26/0400
Type
Advertisement Consent
Status
Application Granted
Decision
Granted Permission
Received
26 Mar 2026
Validated
26 Mar 2026
Decided
14 May 2026
Ward
Wroughton And Wichelstowe
Parish
Wroughton
Decision by
Delegated Decision

Site history

Applications at this address on the Swindon register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • S/AMEND/25/1481 Granted

    Wichelstowe Development Area Mill Lane Swindon

    A non-material amendment from previous application S/RES/23/1577, is being sought to Condition 1 (Plans) of the approved H10 infrastructure scheme to remove the following drawing 15m Highway Bridge General Arrangement 6916/MJA/SW/XX/DR/S/1001 P2.

    Decided 11 Dec 2025 Amendments

Timeline

Dates from the published record

  1. 26 Mar 2026

    Received by Swindon

  2. 14 May 2026

    Decision issued: Granted Permission

  3. 26 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

  • WROUGHTON & WICHELSTOW PARISH Consultee Comment · 08 Jun 2026
  • HIGHWAYS Consultee Comment · 21 Apr 2026
  • SIGNAGE DETAILS Supporting Documents · 30 Mar 2026
  • COVERING LETTER Supporting Documents · 25 Mar 2026
  • LOCATION/BLOCK PLAN Drawing · 25 Mar 2026

Trade members open them from here.

Open the documents

What this grant of permission means

Swindon granted permission on 14 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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