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Planning application

S/ADV/26/0400

Wichelstowe Development Area Mill Lane Swindon

Granted Swindon Advertisement Consent

Proposal

Marketing signs and static flags located within Middle and West Wichel, including Wharf Road /Wichel Way Roundabout, Wichel Way, and the Foxham Way/Blackhorse Way Junction. The signs are different sizes - One directional 4m x 2m totem sign on Wichel Way; one marketing gateway sign 4m x 3m on Foxham Way/Blackhorse Way Junction, three open space totem signs 0.6m x 1.1m, and one 2.5m x 9.2m marketing sign at Wharf Road /Wichel Way Roundabout. Four sets of four static flag poles and marketing flags.

As published by the council, reference S/ADV/26/0400

Timeline

Dates from the published record

  1. 26 Mar 2026

    Received by Swindon

  2. 14 May 2026

    Decision issued: Granted Permission

  3. 26 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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