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Planning application

Wichelstowe Development Area Mill Lane Swindon

Granted Swindon S/ADV/26/0400 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Marketing signs and static flags located within Middle and West Wichel, including Wharf Road /Wichel Way Roundabout, Wichel Way, and the Foxham Way/Blackhorse Way Junction. The signs are different sizes - One directional 4m x 2m totem sign on Wichel Way; one marketing gateway sign 4m x 3m on Foxham Way/Blackhorse Way Junction, three open space totem signs 0.6m x 1.1m, and one 2.5m x 9.2m marketing sign at Wharf Road /Wichel Way Roundabout. Four sets of four static flag poles and marketing flags.

As published by the council, reference S/ADV/26/0400

Application record

Reference
S/ADV/26/0400
Type
Advertisement Consent
Status
Application Granted
Decision
Granted As published: Granted Permission
Received
26 Mar 2026
Validated
26 Mar 2026
Decided
14 May 2026
Ward
Wroughton And Wichelstowe
Parish
Wroughton
Decision by
Delegated Decision

Site history

Applications at this address on the Swindon register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • S/AMEND/25/1481 Granted

    Wichelstowe Development Area Mill Lane Swindon

    A non-material amendment from previous application S/RES/23/1577, is being sought to Condition 1 (Plans) of the approved H10 infrastructure scheme to remove the following drawing 15m Highway Bridge General Arrangement 6916/MJA/SW/XX/DR/S/1001 P2.

    Decided 11 Dec 2025 Amendments

Timeline

Dates from the published record

  1. 26 Mar 2026

    Received by Swindon

  2. 14 May 2026

    Decision issued: Granted Permission

  3. 26 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

  • WROUGHTON & WICHELSTOW PARISH Consultee Comment · 08 Jun 2026
  • HIGHWAYS Consultee Comment · 21 Apr 2026
  • SIGNAGE DETAILS Supporting Documents · 30 Mar 2026
  • COVERING LETTER Supporting Documents · 25 Mar 2026
  • LOCATION/BLOCK PLAN Drawing · 25 Mar 2026

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Swindon granted permission on 14 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Land Surrounding The Junction Of Blackhorse Way And Foxham Way Wichelstowe Swindon

    S/RES/22/0865 Submitted 7 Jun 2022 50 yards away

    Construction of Blackhorse Way junction improvements - Reserved Matters from previous permission S/13/1524/SAC.

    Granted Reserved matters 55 docs
  • Land Surrounding Junction Between Blackhorse Way And Foxham Way Wichelstowe Swindon

    S/COND/22/0866 Submitted 7 Jun 2022 50 yards away

    Discharge of conditions 15 (Foul Water) and 16 (Surface Water) from previous permission S/13/1524 in so far as it relates to land surrounding Junction Between Blackhorse Way And Foxham Way.

    Granted Conditions 11 docs
  • Parcel 8 Middle Wichel Wichelstowe Swindon

    S/RES/22/1052 Submitted 6 Jul 2022 250 yards away

    Erection of 138no. dwellings and associated works - Reserved Matters from previous outline permission S/13/1524.

    Granted Reserved matters 134 docs
    Major scheme
  • Land North And South Of East Wichel Way Wichelstowe Swindon

    S/25/1306 Submitted 16 Oct 2025 350 yards away

    Creation of Wichelstowe Community Sports Hub including pavilion, car park, playing pitches (including all-weather floodlit pitch) and play facilities.

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  • Land South Of Wichel Way And East Of Mill Lane Wichelstowe

    S/RES/23/1530 Submitted 12 Dec 2023 450 yards away

    Wichelstowe Residential Parcel 12 Details of the layout, scale, appearance, landscaping and access in relation to residential Parcel 12 within Wichel Fields, Wichelstowe in accordance with Condition 4 of the outline planning consent (S/13/1524/SAC). An environmental statement was submitted to support the application.

    Granted Reserved matters 127 docs
  • Land South Of Wichel Way And East Of Mill Lane Wichelstowe Swindon

    S/COND/23/1531 Submitted 12 Dec 2023 450 yards away

    Discharge of conditions 9 (Existing Vegetation Protection), 15 and 16 (Foul and Surface Water Drainage), 31 (Affordable Housing) and 35 (Construction Management Plan) from previous approval S/13/1524 - Southern Town Expansion including up to 4500 dwellings, employment, commercial, shopping, schools, open space, park and ride, roads, sewers and associated works (Variation of extent of infrastructure, phasing and affordable housing, upon S/TIME/13/1521 by the Local Planning Authority, conditions 1, 62, 66 & 67, 73, 76 - 79, 82, 85, 88 - 90, 93 and 95 - 97).

    Granted Conditions 31 docs
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In Swindon

  • S/ADV/26/0986 Granted

    7 Shaw Ridge Leisure Park Shaw Swindon SN5 7DN

    Installation of a freestanding totem sign.

    Received 10 Aug, published by the council 12 Aug 2026 Advertising
  • S/ADV/26/1215 Awaiting decision

    129 Rodbourne Road Swindon SN2 2AX

    Retention of 1no. 48-sheet paper-and-paste billboard advertisement display.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • S/ADV/26/1125 Awaiting decision

    Unit K Bridgemead Industrial Estate Ashworth Road Bridgemead Swindon SN5 7UZ

    Display of Fascia sign, fabricated LED down lighter fixed above fascia panels and internally illuminated totem sign.

    Received 9 Sep, published by the council 6 Oct 2026 Advertising
  • S/ADV/26/1075 Awaiting decision

    Units 22 And 23 Bridgemead Close Westmead Industrial Estate Swindon SN5 7YT

    Installation of various illuminated and non-illuminated signage.

    Received 28 Aug, published by the council 2 Sep 2026 Advertising
  • S/ADV/26/0886 Granted

    82 Regent Street Swindon SN1 1JZ

    Removal & installation of external signage - fascia, projection sign, ATM surrounds, address panel, night pay, vinyl, night safe & first floor window graphic

    Received 14 Jul, published by the council 26 Jul 2026 Advertising