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Planning application

S/ADV/26/0160

County Ground Football Stadium County Road Swindon SN1 2ED

Granted Swindon Advertisement Consent

Proposal

Electronic advertisement board only used on match days/events at the County Ground.

As published by the council, reference S/ADV/26/0160

Timeline

Dates from the published record

  1. 10 Feb 2026

    Received by Swindon

  2. 24 Mar 2026

    Decision issued: Granted Permission

  3. 26 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • S/26/0159 Granted

    County Ground Football Stadium County Road Swindon SN1 2ED

    Retrospective permission for electronic advertisement board.

    10 Feb 2026 1m away Full applications
  • S/22/1730 Granted

    County Ground Football Stadium County Road Swindon SN1 2ED

    Siting of mobile food van.

    29 Nov 2022 57m away Full applications
  • S/26/0380 Granted

    129 County Road Swindon SN1 2EB

    Change of use from 4No. Bedroom HMO to 2No. flats and associated works.

    23 Mar 2026 215m away Full applications
  • S/22/1609 Granted

    Athletics County Ground County Road Swindon SN1 2ED

    Erection of a replacement Equipment Shed.

    2 Nov 2022 215m away Full applications
  • S/LDP/24/1061 Granted

    198 County Road Swindon SN1 2EA

    Certificate of Lawfulness (Proposed) for the erection of rear dormer window.

    12 Sep 2024 260m away Lawful development
  • S/26/0054 Granted

    Fleming Way Service Station Fleming Way Swindon SN1 2NG

    Provision of two jet washes, three valeting bays and associated works.

    16 Jan 2026 284m away Full applications

In Swindon

  • S/ADV/26/0685 Split decision

    7 Shaw Ridge Leisure Park Shaw Swindon SN5 7DN

    Display of various site signage including 4 no. freestanding signs, 2 no. banner units, and 15 no. DOT signs.

    29 May 2026 Advertising
  • S/ADV/26/0886 Awaiting decision

    82 Regent Street Swindon SN1 1JZ

    Removal & installation of external signage - fascia, projection sign, ATM surrounds, address panel, night pay, vinyl, night safe & first floor window graphic

    14 Jul 2026 Advertising
  • S/ADV/26/0869 Awaiting decision

    Unit 1 Panattoni Park Swindon SN3 4AL

    Installation of 2no. non illuminated building mounted logo signs and 2no. non illuminated building mounted brand lettering signs (retrospective).

    9 Jul 2026 Advertising
  • S/ADV/26/0858 Awaiting decision

    Unit 1 Pegasus Trade Park Frankland Road Blagrove Swindon SN5 8YG

    Building Signage, Site Signage and intercom equipment associated with Drive-Thru Starbucks - 16 signs total

    7 Jul 2026 Advertising
  • S/ADV/26/0673 Refused

    7 Shaw Ridge Leisure Park Shaw Swindon SN5 7DN

    Installation of a freestanding Totem sign.

    27 May 2026 Advertising