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Planning application

Pavement Outside Of Iceland 55 - 67 Cricklade Road Gorse Hill Swindon SN2 1AA

Refused Swindon S/ADV/25/0755 Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Installation of 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.

As published by the council, reference S/ADV/25/0755

Application record

Reference
S/ADV/25/0755
Type
Advertisement Consent
Status
Application Refused
Decision
Refused As published: Permission Refused
Received
17 Jun 2025
Validated
17 Jun 2025
Decided
10 Feb 2026
Ward
Gorse Hill & Pinehurst
Parish
Central Swindon North Parish Council
Decision by
Committee Decision
Postcode
SN2 1AA

Site history

Applications at this address on the Swindon register

This site has had 2 applications since 2025: 0 approved, 2 refused.

  • S/25/0754 Refused

    Pavement Outside Of Iceland 55 - 67 Cricklade Road Gorse Hill Swindon SN2 1AA

    Installation of 1no. BT Street Hub and removal of associated BT payphones.

    Decided 11 Feb 2026 Full applications

Timeline

Dates from the published record

  1. 17 Jun 2025

    Received by Swindon

  2. 10 Feb 2026

    Decision issued: Permission Refused

  3. 16 Aug 2026

    Added to PlanIndex

Cases linked to this one on the register

  • Appeal: 26/00005/REFUSL (Appeal Allowed)
  • Application: S/25/0754 (Application Refused)

Who's behind it

Company information only, from the register and Companies House

MITIE Agent, registered in London

Active · incorporated 1994 · London

258 applications on PlanIndex · across 57 councils · 48% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

20 documents on file for this application

  • CENTRAL SWINDON NORTH PARISH COUNCIL Consultee Comment · 23 Mar 2026
  • ORIGINAL NEIGHBOUR NOTIFICATION LETTER Appeal Correspondence · 12 Mar 2026
  • APPEAL START LETTER Appeal Correspondence · 12 Mar 2026
  • ORIGINAL NEIGHBOUR NOTIFICATION LIST Appeal Correspondence · 12 Mar 2026
  • APPEAL NEIGHBOUR NOTIFICATION LIST Appeal Correspondence · 12 Mar 2026
  • APPEAL NEIGHBOUR NOTIFICATION LETTER Appeal Correspondence · 12 Mar 2026
  • APPEAL CONSULTEE NOTIFICATION LIST Appeal Correspondence · 12 Mar 2026
  • APPEAL CONSULTEE NOTIFICATION LETTER Appeal Correspondence · 12 Mar 2026
  • COUNCILLOR JANE MILNER-BARRY COMMENTS Correspondence · 30 Jul 2025
  • HIGHWAYS COMMENTS Consultee Comment · 09 Jul 2025
  • CENTRAL SWINDON NORTH PARISH COUNCIL Consultee Comment · 07 Jul 2025
  • LOCATION PLAN Drawing · 19 Jun 2025
  • STREET HUB ANTI-SOCIAL BEHAVIOUR MANAGEMENT PLAN Supporting Documents · 16 Jun 2025
  • PROFESSIONAL LIGHTING GUIDE - Supporting Documents · 16 Jun 2025
  • STREET HUBS BEYOND CONNECTION SUPPORTING LOCAL COUNCILS WITH DIGITAL STREET COMM Supporting Documents · 16 Jun 2025
  • EXISTING AND PROPOSED ELEVATIONS Drawing · 16 Jun 2025
  • BLOCK PLAN Drawing · 16 Jun 2025
  • PLANNING STATEMENT Consultee Comment · 16 Jun 2025
  • CONFORMITY WITH PUBLIC RF EXPOSURE GUIDELINES OF THE INTERNATIONAL COMMISION ON Supporting Documents · 16 Jun 2025
  • HUB Photo · 16 Jun 2025

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Swindon refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Pavement Outside Of Iceland 55 - 67 Cricklade Road Gorse Hill Swindon SN2 1AA

    S/25/0754 Submitted 17 Jun 2025 50 yards away

    Installation of 1no. BT Street Hub and removal of associated BT payphones.

    Refused Full applications 21 docs
  • 71 Cricklade Road Swindon SN2 1AA

    S/LDE/25/1317 Submitted 17 Oct 2025 50 yards away

    Certificate of Lawfulness (existing) for the conversion of a two bed flat to a 4 bed HMO.

    Withdrawn Lawful development 4 docs
  • 71 Cricklade Road Swindon SN2 1AA

    S/25/1556 Submitted 27 Nov 2025 50 yards away

    Retrospective consent for change of use of first floor 2no bedroom flat and rear ground floor store to a 4.no bedroom HMO. Ground floor front to remain as commercial use.

    Granted Full applications 9 docs
  • 45 Cricklade Road Swindon SN2 1AA

    S/21/0919 Submitted 26 May 2021 50 yards away

    Change of use of upper floor from Flat (Class C3) to Restaurant (Class A3).

    Granted Full applications 9 docs
  • 74 Cricklade Road Swindon SN2 8AF

    S/21/1621 Submitted 6 Oct 2021 50 yards away

    Erection of a single storey rear extension (retrospective) and existing flue extension (part-retrospective).

    Granted Full applications Extension 24 docs
    Small domestic
  • Land Fronting 4 Cricklade Road Gorse Hill Swindon SN2 8NZ

    S/ADV/25/1367 Submitted 23 Oct 2025 50 yards away

    Proposed Double-sided digital Bus Shelter advertising displays to replace existing Double-sided Internally Illuminated 6-sheet Bus Shelter advertising displays. Proposed Digital displays to portray static advertising images that change every 10 seconds, in sequence.

    Granted Advertising 10 docs

In Swindon

  • S/ADV/26/0986 Granted

    7 Shaw Ridge Leisure Park Shaw Swindon SN5 7DN

    Installation of a freestanding totem sign.

    Received 10 Aug, published by the council 12 Aug 2026 Advertising
  • S/ADV/26/1215 Awaiting decision

    129 Rodbourne Road Swindon SN2 2AX

    Retention of 1no. 48-sheet paper-and-paste billboard advertisement display.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • S/ADV/26/1125 Awaiting decision

    Unit K Bridgemead Industrial Estate Ashworth Road Bridgemead Swindon SN5 7UZ

    Display of Fascia sign, fabricated LED down lighter fixed above fascia panels and internally illuminated totem sign.

    Received 9 Sep, published by the council 6 Oct 2026 Advertising
  • S/ADV/26/1075 Awaiting decision

    Units 22 And 23 Bridgemead Close Westmead Industrial Estate Swindon SN5 7YT

    Installation of various illuminated and non-illuminated signage.

    Received 28 Aug, published by the council 2 Sep 2026 Advertising
  • S/ADV/26/0886 Granted

    82 Regent Street Swindon SN1 1JZ

    Removal & installation of external signage - fascia, projection sign, ATM surrounds, address panel, night pay, vinyl, night safe & first floor window graphic

    Received 14 Jul, published by the council 26 Jul 2026 Advertising