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Planning application

Pavement Outside Of Iceland 55 - 67 Cricklade Road Gorse Hill Swindon SN2 1AA

Refused Swindon S/ADV/25/0755 Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Installation of 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.

As published by the council, reference S/ADV/25/0755

Application record

Reference
S/ADV/25/0755
Type
Advertisement Consent
Status
Application Refused
Decision
Permission Refused
Received
17 Jun 2025
Validated
17 Jun 2025
Decided
10 Feb 2026
Ward
Gorse Hill & Pinehurst
Parish
Central Swindon North Parish Council
Decision by
Committee Decision
Postcode
SN2 1AA

Timeline

Dates from the published record

  1. 17 Jun 2025

    Received by Swindon

  2. 10 Feb 2026

    Decision issued: Permission Refused

  3. 16 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Agent on file, registered in London

232 applications on PlanIndex · across 43 councils · 49% granted

Trade members see who it is, their full track record, and every application they have filed.

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Documents

Plans, drawings, consultee responses and the officer's report

14 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

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What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • Pavement Outside Of Iceland 55 - 67 Cricklade Road Gorse Hill Swindon SN2 1AA

    S/25/0754 Submitted 17 Jun 2025 1m away

    Installation of 1no. BT Street Hub and removal of associated BT payphones.

    Refused Full applications 15 docs

  • 71 Cricklade Road Swindon SN2 1AA

    S/LDE/25/1317 Submitted 17 Oct 2025 33m away

    Certificate of Lawfulness (existing) for the conversion of a two bed flat to a 4 bed HMO.

    Withdrawn Lawful development 5 docs

  • 71 Cricklade Road Swindon SN2 1AA

    S/25/1556 Submitted 27 Nov 2025 36m away

    Retrospective consent for change of use of first floor 2no bedroom flat and rear ground floor store to a 4.no bedroom HMO. Ground floor front to remain as commercial use.

    Granted Full applications 12 docs

  • Land Fronting 4 Cricklade Road Gorse Hill Swindon SN2 8NZ

    S/ADV/25/1367 Submitted 23 Oct 2025 58m away

    Proposed Double-sided digital Bus Shelter advertising displays to replace existing Double-sided Internally Illuminated 6-sheet Bus Shelter advertising displays. Proposed Digital displays to portray static advertising images that change every 10 seconds, in sequence.

    Granted Advertising 11 docs

  • 76A 76 Cricklade Road Swindon SN2 8AF

    S/24/0745 Submitted 1 Jul 2024 60m away

    Change of use from Hair and Beauty Salon at first floor above a shop (Use Class E) to 2 no. self-contained Flats with associated Bin Storage and Bicycle Parking (C3).

    Granted Full applications New dwelling 15 docs

  • 77-83 Cricklade Road Swindon SN2 1AB

    S/19/1513 Submitted 10 Oct 2019 64m away

    Retention of ATM to shop frontage.

    Granted Full applications 12 docs

In Swindon

  • S/ADV/26/1075 Awaiting decision

    Units 22 And 23 Bridgemead Close Westmead Industrial Estate Swindon SN5 7YT

    Installation of various illuminated and non-illuminated signage.

    28 Aug 2026 Advertising
  • S/ADV/26/0886 Granted

    82 Regent Street Swindon SN1 1JZ

    Removal & installation of external signage - fascia, projection sign, ATM surrounds, address panel, night pay, vinyl, night safe & first floor window graphic

    14 Jul 2026 Advertising
  • S/ADV/26/0869 Granted

    Unit 1 Panattoni Park Swindon SN3 4AL

    Installation of 2no. non illuminated building mounted logo signs and 2no. non illuminated building mounted brand lettering signs (retrospective).

    9 Jul 2026 Advertising
  • S/ADV/26/0858 Granted

    Unit 1 Pegasus Trade Park Frankland Road Blagrove Swindon SN5 8YG

    Building Signage, Site Signage and intercom equipment associated with Drive-Thru Starbucks - 16 signs total

    7 Jul 2026 Advertising
  • S/ADV/26/1050 Awaiting decision

    St Michaels Church Lechlade Road Highworth Swindon SN6 7HG

    Display of 3no. free standing notice board signs (retrospective).

    24 Aug 2026 Advertising