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Planning application

2026/0075/ADV

553 Gower Road Killay Swansea SA2 7DS

Refused Swansea Advertisement

Proposal

Retention of freestanding illuminated sign

As published by the council, reference 2026/0075/ADV

Timeline

Dates from the published record

  1. 19 Jan 2026

    Received by Swansea

  2. 24 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 11 Jun 2026

    Decision issued: Refuse

  4. 28 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2026/1073/S73 Awaiting decision

    553 Gower Road Killay Swansea SA2 7DS

    Variation of condition 3 of Planning Permission 2021/2283/FUL granted 3rd September 2021 to supply local pubs and annual beer festivals/events with our beer.

    29 Jun 2026 8m away Amendments
  • 2026/1151/FUL Awaiting decision

    531 Gower Road Killay Swansea SA2 7DS

    Retention of a two storey side extension incorprating a carport

    10 Jul 2026 155m away Full applications
  • 2025/2587/FUL Granted

    538 Gower Road Killay Swansea SA2 7DS

    Reconstruction of the front boundary wall and the construction of a single storey side extension.

    8 Dec 2025 186m away Full applications
  • 2025/2527/FUL Granted

    39 Woodcote Killay Swansea SA2 7AZ

    Single storey side extension

    28 Nov 2025 380m away Full applications
  • 2026/0846/FUL Awaiting decision

    15 Woodside Close Killay Swansea SA2 7EB

    Incorporation of land into residential curtilage

    19 May 2026 492m away Full applications

In Swansea

  • 2026/0642/ADV Granted

    1 Cross Buildings Woodfield Street Morriston Swansea SA6 8DR

    One non illuminated fascia sign and 3 window decal signs

    21 Apr 2026 Advertising
  • 2026/1186/ADV Awaiting decision

    The City Gates 39 - 40 Wind Street Swansea SA1 1EE

    Installation of one awning, one internally illuminated fascia sign, window vinyls, relocation of existing internally illuminated projecting sign & 2 no. branded barriers.

    16 Jul 2026 Advertising
  • 2026/0826/ADV Granted

    1 - 3 Derlwyn Dunvant Swansea SA2 7QA

    Retention of one illuminated top sign and one illuminated logo panel

    18 May 2026 Advertising
  • 2026/1145/ADV Awaiting decision

    126 Rhyddings Terrace Brynmill Swansea SA2 0DR

    Retention of fascia signage to front and side elevations

    9 Jul 2026 Advertising
  • 2026/1087/ADV Awaiting decision

    Enterprise House 6 Castell Close Swansea Enterprise Park Swansea SA7 9FH

    5 Illuminated signs - BYD letters (Item 1), BYD Letters (Item 2), Swansea letters (Item 3), service letters (Item 4) and BYD totem (Item 5)

    30 Jun 2026 Advertising