Advert Allam Site 0023 01 24 Kayll Road Sunderland

1. 16 Jul 2024

   Received by Sunderland

2. 3 Sep 2024

   Decision issued: Refuse

3. 13 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 1 Whitehall Terrace Sunderland SR4 7SN

  21/00582/FUL Submitted 15 Mar 2021 143m away

  Change of Use from a hairdressing salon to an online pharmacy and storage and distribution centre.

  Granted Full applications 18 docs

• Land At Rear Of Steels Social Club Ltd 1 Peacock Street West Sunderland SR4 6LQ

  23/00310/ADV Submitted 9 Feb 2023 188m away

  Erecction of single illuminated 48-sheet digital advertisement display.

  Granted Advertising 10 docs

• Opposite Saint Gabriels Church Hall Kayll Road/Chester Road Sunderland SR4 7TW

  21/01303/FUL Submitted 28 May 2021 202m away

  Removal of the existing 17.5m mast containing 3no. antennas and replacement with a 20m monopole containing 6no. antennas, 2no dishes and ancillary equipment. Replacement of 2no. equipment cabinets

  Granted Full applications 12 docs

• Land At 32 Priory Grove Sunderland SR4 7SU

  24/00392/FUL Submitted 29 Feb 2024 223m away

  Erection of a dwelling house, new access and driveway and detached garages at no.32 and on new plot. (amended plans received 15.05.24)

  Refused Full applications New dwelling 39 docs
  Domestic

• Sunderland Royal Hospital Chester Road Sunderland SR4 7TP

  19/00111/FUL Submitted 23 Jan 2019 226m away

  Installation of automatic number plate recognition (ANPR) cameras attached to lighting column, parking payment machines and associated cabinets.

  Granted Full applications 73 docs

• 1 Highfield Place Sunderland SR4 6LP

  21/00844/FUL Submitted 12 Apr 2021 231m away

  Erection of front entrance porch and garage to side (Retrospective).

  Granted Full applications Extension 7 docs
  Small domestic

• 26/01849/ADV Awaiting decision

  David Puttnam Media Centre Sir Tom Cowie Campus Liberty Way Sunderland SR6 0DD

  Erection of externally illuminated digital screen fitted to external wall.

  25 Aug 2026 Advertising
• 26/01850/ADV Awaiting decision

  Mill Garages Volvo 2 Hylton Grange Sunderland SR5 3HR

  Installation of new signage including 2no LED downlighters, 3no fascia signs, 2no dealership built up letter signs, 1no Totem, 3no monlith and 1no vinyl display.

  25 Aug 2026 Advertising
• 26/01763/ADV Awaiting decision

  Unit 3 Holiday Inn Keel Square Sunderland SR1 3DS

  Installation of new fascia signs, projecting sign and menu board

  13 Aug 2026 Advertising
• 26/01696/ADV Awaiting decision

  New Derby Roker Baths Road Sunderland SR6 9TA

  Erection of 7no. various signs to building to include fascia, projecting and double sided pictorial signs.

  5 Aug 2026 Advertising
• 26/01701/ADV Awaiting decision

  Washington Retail Park Spire Road Washington Sunderland NE37 2PA

  Installation of 1no. internally illuminated monolith 1no. entrance sign and 1no. mounted pole sign

  5 Aug 2026 Advertising