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Planning application

24/00540/ADV

Gable Of 2-4 Sea Road Sunderland SR6 9BX

Refused Sunderland Advert Application

Proposal

Erection of single internally illuminated 48-sheet digital advertisement display.

As published by the council, reference 24/00540/ADV

Timeline

Dates from the published record

  1. 20 Mar 2024

    Received by Sunderland

  2. 14 May 2024

    Decision issued: Refuse

  3. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    26 May 2026 100m away Full applications
  • 22/01064/FUL Granted

    Former Sainsbury's 110 Station Road Fulwell Sunderland

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  • 24/00714/ADV Granted

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    Display of internally illuminated fascia sign.

    15 Apr 2024 120m away Advertising
  • 24/00345/FUL Granted

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    Replacement shop front and installation of cladding and roller shutter door to front.

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  • 20/02030/FUL Granted

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  • 24/00491/FUL Granted

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In Sunderland

  • 26/00513/ADV Granted

    Land At Commercial Road Sunderland SR2 8QR

    Erection of 5no. fascia signs and 1no totem sign

    6 Mar 2026 Advertising
  • 26/01209/ADV Granted

    Mill Garages Ltd Pullman Volkswagen Newcastle Road Sunderland SR5 1QE

    Removal of existing signage and the display of 3 no. illuminated fascia signs, 1 no. illuminated pylon sign and new illuminated entrance portal

    2 Jun 2026 Advertising
  • 26/01569/ADV Awaiting decision

    Coffee Connect 15 Westbourne Terrace Houghton-le-Spring DH4 4QT

    Installation of 1no. fascia and 1no. projecting signs

    16 Jul 2026 Advertising
  • 26/01428/ADV Awaiting decision

    Land At Chapelgarth South Of Weymouth Road Sunderland

    Installation of 1no. tall monolith advertisement, 1no. small monolith advert and 2no. free standing signs.

    30 Jun 2026 Advertising
  • 26/01393/ADV Awaiting decision

    The Co-operative Bank 5 Fawcett Street Sunderland SR1 1RF

    Installation of 1no. powder-coated aluminium fascia sign with push-through LED illuminated acrylic lettering and 1no. digital display screen.

    25 Jun 2026 Advertising