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Planning application

26/00397/AD

Holiday Inn St. Georges Way Stevenage Herts SG1 1HS

Granted Stevenage App. for Advertisement Consent

Proposal

Installation of 2no. internal TV screens on elevation facing St. Georges Way

As published by the council, reference 26/00397/AD

Timeline

Dates from the published record

  1. 13 May 2026

    Received by Stevenage

  2. 20 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 22 Jun 2026

    Decision issued: Grant of Advertisement Consent

  4. 24 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 24/00668/FP Granted

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  • 26/00498/AD Awaiting decision

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  • 26/00461/COND Awaiting decision

    17 Fox Road Stevenage Herts SG1 1JD

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  • 24/00729/CPA Granted

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  • 26/00418/COND Awaiting decision

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    Discharge of condition 4 (Travel Plan) attached to planning permission reference number 25/00194/FP

    28 May 2026 146m away Conditions

In Stevenage

  • 26/00562/AD Awaiting decision

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    Traditional painted signwriting to the side elevation of the existing commercial premises

    28 Jul 2026 Advertising
  • 26/00498/AD Awaiting decision

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    Erection of 6no. fascia signs

    3 Jul 2026 Advertising
  • 26/00480/AD Awaiting decision

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    DIsplay of 4no. mesh banner signs and 20no. vinyl floor stickers

    24 Jun 2026 Advertising
  • 26/00450/AD Awaiting decision

    Maxwell Road Stevenage Herts SG1 2EW

    Installation of 2no. internally illuminated canopy, 1no. internally illuminated flagpole sign, 1no. internally illuminated column mounted poster display unit, 1no. small, illuminated wall mounted billboard with aluminium frame and LED lighting, 3no. large, illuminated wall mounted billboards with aluminium frame and LED lighting, 2no. double sided site entrance direction signs with stainless steel frame and LED spotlight, 1no. double-sided free-standing sign with aluminium frame and LED lighting, and 1no. free standing sign with aluminium frame and LED lighting.

    11 Jun 2026 Advertising
  • 25/00909/AD Awaiting decision

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    Advertisement consent for 1 no. internally illuminated pylon sign; 3 no. internally illuminated fascia signs to main building; 1 no. non illuminated door vinyl; Free-standing non-illuminated car club bay signage and 7 no. non-illuminated Car Return Stall Signs.

    23 Dec 2025 Advertising