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Planning application

Kennels , Serendipity , Leek Road , Moorville , Cellarhead , Staffordshire , ST9 0DG

Refused Staffordshire Moorlands SMD/2024/0300 Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Consent to Display two 1m x 1m signs in the shape of a 'V'

As published by the council, reference SMD/2024/0300

Application record

Reference
SMD/2024/0300
Type
Advertisement Consent
Status
Refused As published: ADREF
Decision
Refused As published: Advertisement Consent - Refused
Received
25 Jun 2024
Validated
8 Jul 2024
Decided
3 Sep 2024
Parish
The Gables, 504, Weston Road, Stoke on Trent, Staffordshire Moorlands, ST3 6QD
Decision by
Delegated Decision
Postcode
ST9 0DG

Site history

Applications at this address on the Staffordshire Moorlands register

This site has had 3 applications since 2023: 1 approved, 1 refused.

  • SMD/2023/0344 Granted

    Kennels , Serendipity , Leek Road , Moorville , Cellarhead , Staffordshire , ST9 0DG

    Certificate of Lawfulness (Existing) for 2 containers and 2 lorry bodies for storage

    Decided 5 Sep 2023 Lawful development
  • SMD/2023/0144 Withdrawn

    Kennels , Serendipity , Leek Road , Moorville , Cellarhead , Staffordshire , ST9 0DG

    Retrospective planning permission for 2 containers and 2 lorry bodies on-site

    Decided 6 Jul 2023 Full applications

Timeline

Dates from the published record

  1. 25 Jun 2024

    Received by Staffordshire Moorlands

  2. 8 Jul 2024

    Validated

    Checked as complete and ready for consideration.

  3. 3 Sep 2024

    Decision issued: Advertisement Consent - Refused

  4. 22 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What this refusal means

Staffordshire Moorlands refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

In Staffordshire Moorlands

  • SMD/2026/0346 Granted

    Croda Chemicals Europe Ltd , Barnfield Road , Leek , Staffordshire , ST13 5QJ

    Application for Consent to Display a non-illuminated Advertisement

    Received 21 Jul, published by the council 24 Jul 2026 Advertising
  • SMD/2026/0241 Granted

    Nicholson Institute , Stockwell Street , Leek , Staffordshire , ST13 6DW

    Advertisement consent for 6 external signs at the Nicholson Institute Leek

    Received 18 May, published by the council 23 Jul 2026 Advertising
  • SMD/2025/0437 Withdrawn

    4 , Tape Street , Cheadle , Staffordshire , ST10 1BD

    To install new signage to the front elevation of the property

    Received 3 Oct, published by the council 23 Jul 2026 Advertising
  • SMD/2026/0135 Granted

    The Co-Operative Bank , 65 DERBY STREET , LEEK , STAFFORDSHIRE , ST13 6HW

    Advertisement Consent for 2no in total aluminium powder-coated fascia signs with push-through acrylic LED illuminated lettering, 2no. in total 55" Samsung digital display screens and 1no. externally applied blue vinyl graphic to glazing around the ATM

    Received 23 Mar, published by the council 8 Sep 2026 Advertising
  • SMD/2026/0301 Awaiting decision

    1 Veterinary Surgery , Watt Place , Cheadle , Staffordshire , ST10 1NY

    Advertisement Consent for 1No. New external fascia panel, 2No. ACMs panels & 1No. Window Vinyl

    Received 16 Jun, published by the council 23 Jul 2026 Advertising