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Planning application

SAINSBURY'S, WHARF ROAD, BIDDULPH, STAFFORDSHIRE, ST8 6AJ

Split decision Staffordshire Moorlands SMD/2016/0750 Advertisement Consent

Part of this application was approved and part refused. The decision notice on the council portal sets out which is which.

Proposal

Advertisement consent for 2 no. amended internally illuminated totem signs; 2 no. amended non-illuminated pedestrian totem signs; 4 no. new internally illuminated fascia signs; 1 no. replacement Sainsbury’s welcome wall sign; and 1 no. new wall mounted building sign

As published by the council, reference SMD/2016/0750

Application record

Reference
SMD/2016/0750
Type
Advertisement Consent
Status
Recommendation entered - Pending decision
Decision
Part approved, part refused As published: Advertisement Consent - Split Decision
Received
25 Nov 2016
Validated
30 Nov 2016
Decided
17 Feb 2017
Ward
BIDD WEST
Parish
BIDDULPH
Decision by
Delegated Decision
Postcode
ST8 6AJ

Site history

Applications at this address on the Staffordshire Moorlands register

This site has had 3 applications since 2016: 2 approved, 0 refused.

  • SMD/2025/0235 Granted

    Sainsbury's , Wharf Road , Biddulph , Staffordshire , ST8 6AJ

    Advertisement consent for installation of illuminated and non-illuminated signage to proposed retail pod

    Decided 10 Jul 2025 Advertising
  • SMD/2025/0232 Granted

    Sainsbury's , Wharf Road , Biddulph , Staffordshire , ST8 6AJ

    Construction of a Retail Pod (Class E)

    Decided 10 Jul 2025 Full applications

Timeline

Dates from the published record

  1. 25 Nov 2016

    Received by Staffordshire Moorlands

  2. 30 Nov 2016

    Validated

    Checked as complete and ready for consideration.

  3. 17 Feb 2017

    Decision issued: Advertisement Consent - Split Decision

  4. 22 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

After the decision

Staffordshire Moorlands has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Sainsbury's , Wharf Road , Biddulph , Staffordshire , ST8 6AJ

    SMD/2025/0235 Submitted 13 May 2025 50 yards away

    Advertisement consent for installation of illuminated and non-illuminated signage to proposed retail pod

    Granted Advertising 19 docs
  • Sainsbury's , Wharf Road , Biddulph , Staffordshire , ST8 6AJ

    SMD/2025/0232 Submitted 13 May 2025 50 yards away

    Construction of a Retail Pod (Class E)

    Granted Full applications 18 docs
  • 1 , Wharf Road , Biddulph , Staffordshire , ST8 6AJ

    DET/2024/0016 Submitted 29 Apr 2024 50 yards away

    Application to determine if prior approval is required for a proposed: Change of use from Commercial, Business and Service (Use Class E) to three-bedroom dwellinghouse (Use Class C3) There will be no structural works, with rooms sizes remaining the same with reallocated uses. Replacement windows will be provided as part of the works as well as other thermal improvements

    Granted Prior approval Windows or glazing 11 docs
    Domestic
  • 63 , High Street , Biddulph , Staffordshire , ST8 6UU

    NMA/2026/0016 Submitted 30 May 2022 50 yards away

    80% historically approved · decision due ~25 Jul

    Non material amendment relating to SMD/2020/0310 to vary the use to E(d) indoor sports recreation or fitness.

    Awaiting decision Amendments 4 docs
  • Lloydstsb Plc , King Street , Biddulph , Staffordshire , ST8 6AZ

    SMD/2021/0386 Submitted 14 Jun 2021 100 yards away

    New illuminated Fascia with TSB Logo x1 tsb.co.uk Vinyl messaging x1 TSB Projecting Sign x2 TSB ATM non illuminated surround x1 New double sided A frame x1

    Granted Advertising 8 docs
  • 31 , High Street , Biddulph , Staffordshire , ST8 6AW

    SMD/2026/0066 Submitted 13 Feb 2026 150 yards away

    73% historically approved · decision due ~23 Sep

    The erection of a battery of three garages

    Awaiting decision Full applications 5 docs

In Staffordshire Moorlands

  • SMD/2026/0346 Granted

    Croda Chemicals Europe Ltd , Barnfield Road , Leek , Staffordshire , ST13 5QJ

    Application for Consent to Display a non-illuminated Advertisement

    Received 21 Jul, published by the council 24 Jul 2026 Advertising
  • SMD/2026/0241 Granted

    Nicholson Institute , Stockwell Street , Leek , Staffordshire , ST13 6DW

    Advertisement consent for 6 external signs at the Nicholson Institute Leek

    Received 18 May, published by the council 23 Jul 2026 Advertising
  • SMD/2025/0437 Withdrawn

    4 , Tape Street , Cheadle , Staffordshire , ST10 1BD

    To install new signage to the front elevation of the property

    Received 3 Oct, published by the council 23 Jul 2026 Advertising
  • SMD/2026/0135 Granted

    The Co-Operative Bank , 65 DERBY STREET , LEEK , STAFFORDSHIRE , ST13 6HW

    Advertisement Consent for 2no in total aluminium powder-coated fascia signs with push-through acrylic LED illuminated lettering, 2no. in total 55" Samsung digital display screens and 1no. externally applied blue vinyl graphic to glazing around the ATM

    Received 23 Mar, published by the council 8 Sep 2026 Advertising
  • SMD/2026/0301 Awaiting decision

    1 Veterinary Surgery , Watt Place , Cheadle , Staffordshire , ST10 1NY

    Advertisement Consent for 1No. New external fascia panel, 2No. ACMs panels & 1No. Window Vinyl

    Received 16 Jun, published by the council 23 Jul 2026 Advertising