Planning application
23/37079/ADV
75 Lichfield Road Stafford Staffordshire ST17 4LW
Proposal
Install a 3m x 5m tension framed non-illuminated sign on the gable end of 75 Lichfield Street, facing the north-west bound oncoming traffic for the purpose of providing a platform for advertising for SME, local authorities, educational establishments and events
As published by the council, reference 23/37079/ADV
Timeline
Dates from the published record
-
8 Feb 2023
Received by Stafford
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17 Feb 2023
Validated
Checked as complete and ready for consideration.
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21 Mar 2023
Decision issued: Refusal
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23 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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