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Planning application

26/00669/ADV

612 London Road Westcliff-on-sea Essex SS0 9HW

Refused Southend-on-Sea Advertisement Application

Proposal

Install 1no. non-illuminated billboard sign to side of building

As published by the council, reference 26/00669/ADV

Timeline

Dates from the published record

  1. 15 May 2026

    Received by Southend-on-Sea

  2. 10 Jul 2026

    Decision issued: Refuse Advertisement Consent

  3. 23 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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