Planning application
26/00669/ADV
612 London Road Westcliff-on-sea Essex SS0 9HW
Proposal
Install 1no. non-illuminated billboard sign to side of building
As published by the council, reference 26/00669/ADV
Timeline
Dates from the published record
-
15 May 2026
Received by Southend-on-Sea
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10 Jul 2026
Decision issued: Refuse Advertisement Consent
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23 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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Other advertising applications
In Southend-on-Sea
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26/00967/ADV Status unknown
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26/00955/ADV Status unknown
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Install one non-illuminated painted fascia sign to front elevation
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26/00734/ADV Granted
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Install two internally illuminated fascia signs and one internally illuminated double sided projecting sign
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26/00577/ADV Granted
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Install internally illuminated building letters, fascia signage and freestanding totem, together with non-illuminated car park, directional, information and window signage across the site